E-commerce for food, wine and local specialities
E-commerce for wineries, food producers, delis and Italian local specialities
In the food, wine and local specialities industry, e-commerce isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.
The problems we see every time in the food, wine and local specialities industry
If at least one of these sounds familiar, e-commerce is the right lever.
The concrete results
- Fast platform, compliant with Core Web Vitals
- Italian payment methods (Stripe, PayPal, Satispay, bank transfer)
- Courier integrations (BRT, GLS, SDA, Poste, DHL)
- Automatic VAT handling with split payment where required
- Native on-page SEO and Product/Offer schema
The features you simply can't go without
We include them by default on every e-commerce project for the food, wine and local specialities industry.
- E-commerce with variants (format, vintage, gift packaging)
- Food shipping management with specialist couriers (GLS FreshCare, SDA Food)
- Excise duty calculation for wines and spirits, EORI code management for export
- Product pages with origin, denomination, PDO/PGI/DOCG specification
- Winery/company storytelling with photos of the vineyards, production, family
- Multilingual IT/EN/DE for EU export (minimum) + US if outside the EU
- Wine club and recurring subscription integration (Stripe Subscriptions)
- Gift management (packaging, card, different recipient)
What we work with
We choose the stack on a case-by-case basis, not by personal preference.
- Shopify
- WooCommerce
- Magento 2
- PrestaShop
- Headless (Next.js + Sanity/Strapi)
Where it starts
VAT excluded
The exact price depends on the scale of the project (pages, languages, integrations). For a typical food, wine and local specialities business, our dedicated package is the simplest route.
EU Reg. 1169/2011 (food labelling, allergens, nutritional values mandatory in Italian + the destination language). Wine sales: excise duty (Legislative Decree 504/1995), excise code for producers, stock register. EU export: OSS VAT. PDO/PGI denominations: usable only if certified by the protection consortium. Ban on selling alcohol to minors (the site must verify age).
Frequently asked questions
e-commerce for a food, wine and local specialities: how long does a project typically take?
It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.
Can I start even if I don't have all my content (text, photos) ready?
Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.
Can I update the site on my own after delivery?
Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.
Does the site comply with food, wine and local specialities industry regulations?
Yes. For this industry we take into account: EU Reg. 1169/2011 (food labelling, allergens, nutritional values mandatory in Italian + the destination language). Wine sales: excise duty (Legislative Decree 504/1995), excise code for producers, stock register. EU export: OSS VAT. PDO/PGI denominations: usable only if certified by the protection consortium. Ban on selling alcohol to minors (the site must verify age). We always start from compliance, we don't add it afterwards.
Why does a food, wine and local specialities project cost more than a generic site?
The food, wine and local specialities industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.
Which e-commerce platform is best to choose?
It depends on the number of products, operational complexity and budget. Shopify is quick to launch and ideal up to 500 products, WooCommerce offers more flexibility if you already use WordPress, Magento scales better with very large catalogues and B2B. We'll assess the right solution together in the quote.
How long does it take to get an e-commerce store online?
With Shop Base (up to 50 products) around 14-18 working days, with Shop Pro 21-28 days; for Enterprise quotes it depends on the complexity of the integrations. Timelines start once we receive your copy, photos and product list.
Are domain and hosting included?
The first year of hosting is always included. The domain is registered in your name with a separate annual cost. After the first year we offer dedicated hosting plans or management on the chosen platform (e.g. Shopify Plus).
Can I manage products on my own after delivery?
Yes, all our e-commerce stores are delivered with full admin access and a training session on using the dashboard. We also offer monthly maintenance plans for those who prefer to delegate.
Ready for e-commerce in your food, wine and local specialities?
Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.
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