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Digital strategy consulting for coaches and consultants

Websites for coaches, mentors, business consultants and independent trainers

from 690€ VAT excl.
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In the coaches and consultants industry, digital strategy consulting isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the coaches and consultants industry

If at least one of these sounds familiar, digital strategy consulting is the right lever.

    Brochure site that doesn't convert, zero lead funnel
    Generic message, indistinguishable from other coaches
    Call booking handled by email with availability ping-pong
    Manual session payments by bank transfer, no automation
    No email capture for nurturing warm prospects
What you take away

The concrete results

  • An objective audit of your current digital presence (website, SEO, ads, social)
  • Goals translated into measurable KPIs with a dedicated dashboard
  • A 6- and 12-month roadmap with priorities, budget, and owners
  • An integrated cross-channel editorial plan (website, blog, social, email)
  • Monthly review on real data, not on gut feeling
  • A third-party perspective that brings order across your existing agencies and suppliers
Industry-specific

The features you simply can't go without

We include them by default on every digital strategy consulting project for the coaches and consultants industry.

  • Personal brand homepage with clear, unique positioning
  • Session/call booking with Calendly, SavvyCal or custom
  • Program sales with Stripe payments (one-off and subscription)
  • Lead magnet (ebook, free video course, assessment)
  • Email automation (ConvertKit, ActiveCampaign, MailerLite)
  • Client testimonials with measurable results
  • Programs section with promise, duration, price, transformation
  • Blog for SEO on your target audience's queries

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Google Analytics 4
  • Looker Studio
  • Ahrefs / SEMrush
  • Microsoft Clarity
  • Notion / Google Workspace (deliverables)
  • Miro (workshop)
Pricing

Where it starts

690 €/monthup to 1990 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical coaches and consultants business, our dedicated package is the simplest route.

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Compliance notes

If a coach carries out medical/psychological activity without being licensed: risk of practicing without a license (art. 348 of the Criminal Code). A coach who isn't a psychologist must avoid therapeutic claims. GDPR for newsletters and automation (explicit consent, double opt-in). If selling programs online to consumers: Consumer Code with a 14-day right of withdrawal (except for services already delivered with consent).

Frequently asked questions

digital strategy consulting for a coaches and consultants: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with coaches and consultants industry regulations?

Yes. For this industry we take into account: If a coach carries out medical/psychological activity without being licensed: risk of practicing without a license (art. 348 of the Criminal Code). A coach who isn't a psychologist must avoid therapeutic claims. GDPR for newsletters and automation (explicit consent, double opt-in). If selling programs online to consumers: Consumer Code with a 14-day right of withdrawal (except for services already delivered with consent). We always start from compliance, we don't add it afterwards.

What's the difference between the one-off audit and the monthly fee?

The one-off audit (€1,490) is a snapshot: we hand you the strategy and roadmap, then it's up to you to execute it with your team or your agencies. It suits you if you already have the execution resources and just need the strategic direction. The monthly fee (€690-1,990) is ongoing support: every month we review the data, adjust priorities, and support operational decisions. It suits you if you want someone sitting beside you strategically over the medium term, a kind of fractional digital CMO.

Do you have a sector you specialise in?

We work very well with Italian SMEs in B2B services (professional firms, consulting, training, industrial B2B), tourism (hotels/B&Bs), and specialist e-commerce (fashion, food, furniture). Less so with large multinational retail or early-stage startups pre-product-market-fit, where different profiles are needed. In the initial discovery call we work out whether we're the right consultants for your case: if we're not, we tell you and suggest alternatives.

Do you work with the agencies/suppliers I already have?

Yes, it's one of the most common situations. We don't come to replace your SEO person or your ads manager: we come to coordinate, bring order, set shared KPIs and clear priorities. Your good suppliers become more effective because they work inside a coherent plan; the ones that aren't working surface from the data and you replace them with full understanding. The relationship with your suppliers improves because there's direction.

What does the strategy document contain?

An objective audit (current presence, traffic, leads, rankings, competitor benchmark), target analysis (who buys, what they search for, where they search), per-channel strategy (SEO, ads, social, email, digital PR: where to invest and how much), a phased 6-12 month roadmap with priorities and budget, KPIs and a monitoring dashboard, and an integrated editorial plan. A 50-80 page PDF plus a shared Looker Studio dashboard. All operational, no motivational slides.

How much budget would I need to implement it?

It varies, and defining it is part of the consulting. Typical ranges for an Italian SME: €1,500-5,000/month of media budget (ads), €1,000-3,000/month of management fees (SEO/ads/social/content), a one-off €5-15k for core assets (website, brand, initial editorial plan). In the strategy plan we tell you a realistic budget per goal, not inflated figures: if your goals require more budget than you have, we tell you before you sign anything.

Can I try you out without a long commitment?

Yes. The initial discovery call is free and lasts 45-60 minutes: we understand what you do, what you're looking for, whether we're aligned. If we proceed with the one-off audit at €1,490, it's a closed engagement with no fees. If we proceed with the monthly fee, the minimum commitment is 3 renewable months (not 12), precisely so as not to tie you in if the fit doesn't work. Cancellation with 30 days' notice after the first 3 months.

Ready for digital strategy consulting in your coaches and consultants?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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