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evvivaweb

Email marketing & automation for travel agencies and tour operators

Websites for travel agencies, tour operators and DMCs (Destination Management Companies)

from 290€ VAT excl.
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In the travel agencies and tour operators industry, email marketing & automation isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the travel agencies and tour operators industry

If at least one of these sounds familiar, email marketing & automation is the right lever.

    Generalist positioning, 'we sell every destination' = none
    Trip catalogues on seasonal PDFs, never updated
    Quote forms with no qualifying fields (budget, dates, experience)
    Zero specialist content on the flagship destinations
    No link between the agency's history and its real expertise
What you take away

The concrete results

  • List audit and sender authentication setup (SPF, DKIM, DMARC)
  • Responsive templates that match your brand, not the platform presets
  • Core automations live from month one (welcome, post-purchase, abandoned cart)
  • Behaviour-based segmentation to send the right message to the right contact
  • A/B testing of subject lines and creatives on every meaningful send
  • Monthly report with attributed revenue, not just opens and clicks
Industry-specific

The features you simply can't go without

We include them by default on every email marketing & automation project for the travel agencies and tour operators industry.

  • Designed itineraries with a day-by-day breakdown and experiential descriptions
  • Filters by trip type (honeymoon, family, adventure, cultural, wellness)
  • Quote request with budget, number of people, flexible dates, style
  • Destination pages with practical information (visas, climate, logistics)
  • Customer testimonials with photos and trip details
  • Travel-story blog and destination guides for SEO
  • GDS and tour operator integration (Turisanda, Alpitour, Naar, Quality)
  • Customer area for travel documents (vouchers, tickets)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Mailchimp
  • Klaviyo
  • Brevo (ex Sendinblue)
  • ActiveCampaign
  • MailerLite
  • AWS SES (per transazionali ad alto volume)
  • Postmark
Pricing

Where it starts

290 €/monthup to 890 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical travel agencies and tour operators business, our dedicated package is the simplest route.

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Compliance notes

Tourism Code, Legislative Decree 79/2011 (package travel contract, right of withdrawal, assistance in case of insolvency). Regional authorisation for travel agencies and tour operators. Mandatory liability insurance and organiser insolvency guarantee fund. EU Reg. 2015/2302 on package travel. GDPR for passport/travel-document data (special category data where it reveals health information for insurance purposes).

Frequently asked questions

email marketing & automation for a travel agencies and tour operators: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with travel agencies and tour operators industry regulations?

Yes. For this industry we take into account: Tourism Code, Legislative Decree 79/2011 (package travel contract, right of withdrawal, assistance in case of insolvency). Regional authorisation for travel agencies and tour operators. Mandatory liability insurance and organiser insolvency guarantee fund. EU Reg. 2015/2302 on package travel. GDPR for passport/travel-document data (special category data where it reveals health information for insurance purposes). We always start from compliance, we don't add it afterwards.

Which email platform do you recommend?

It depends on the case. For e-commerce with advanced automation and heavy behaviour-based segmentation we recommend Klaviyo. For general SMEs with good value for money, Brevo or MailerLite. For those starting from Mailchimp with an already-clean list, we assess whether it makes sense to stay or migrate. ActiveCampaign when you need a marketing+CRM mix. We choose after the audit, not before: it depends on volumes, the automations needed, and the platform budget.

How many emails per month are included?

The base plan (€290/month) includes 2 monthly newsletter sends plus management of the active automations. The top plan (€890/month) includes 4-6 monthly sends plus advanced automations, A/B testing on every campaign and multiple segmentations. The cost of the email platform (based on the number of contacts) is paid directly by you, so you have full transparency and no markup.

My emails end up in spam — can you fix it?

Yes, it's one of the most common problems we see. The causes are almost always technical: SPF, DKIM and DMARC not set up or set up badly, a new sender domain with no warm-up, a list that was never cleaned with high bounce rates. The initial setup includes a full diagnosis (deliverability testing with mail-tester.com and GlockApps), correct DNS configuration on your domain and a warm-up procedure if needed. In 4-6 weeks, inbox deliverability improves measurably.

What is an email automation and what does it solve?

It's a sequence of emails sent automatically based on a contact's action: someone who subscribes receives the welcome, someone who abandons their cart receives a reminder, someone who buys receives a review request after 14 days. They work 24/7 with no manual intervention. On a well-set-up e-commerce store, automations account for 30-40% of email revenue — never underestimate them.

What does the monthly report contain?

Net subscribers (new minus unsubscribed), open and click rates for each send, revenue attributed to campaigns (for e-commerce with integrated tracking), performance of each active automation, A/B tests run and their winners, and the plan for the following month. The report is an accessible dashboard, not a static PDF. No vanity metrics: we explain what the numbers mean and what we'll change next month.

Can I export my list if I leave?

Always. The contact list is yours, registered to your platform account. If you end the contract we do a written handover with the segments created, active automations, saved templates and the editorial calendar. No digital hostages: the email account stays under your control from day one.

Ready for email marketing & automation in your travel agencies and tour operators?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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