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evvivaweb

Email marketing & automation

Turn your email list into a measurable sales channel

from 290€ VAT excl.
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Email is the digital channel with the highest ROI and the most underused by Italian SMEs. We build your email infrastructure starting from an audit of your existing list (cleaning, segmentation, SPF/DKIM/DMARC authentication to stay out of spam), choose the right platform based on volumes and budget, design responsive templates that match your brand, and set up the automation flows that work for you 24/7: a welcome for new subscribers, abandoned-cart recovery for e-commerce, post-sale messages asking for reviews, re-engagement for dormant contacts. Every month: newsletter editorial plan, copywriting, sending, A/B testing of subject lines and creatives, and a report with business metrics (not just opens, but attributed revenue).

Who it's for

If you recognise yourself in one of these problems, we're the right partner.

  • A list built up over the years but never really used
  • Newsletters sent whenever, with no editorial plan
  • Emails landing in spam due to missing authentication (SPF/DKIM/DMARC)
  • No automation: every send takes hours of manual work
  • Reporting limited to opens and clicks, with no attributed revenue

What you take away

What concretely changes in your business.

  • List audit and sender authentication setup (SPF, DKIM, DMARC)
  • Responsive templates that match your brand, not the platform presets
  • Core automations live from month one (welcome, post-purchase, abandoned cart)
  • Behaviour-based segmentation to send the right message to the right contact
  • A/B testing of subject lines and creatives on every meaningful send
  • Monthly report with attributed revenue, not just opens and clicks

How we work

A linear process, no endless meetings. We keep you posted and deliver on the date.

Step 1

Analysis

We understand what you really need: goals, audience, constraints.

Step 2

Proposal

We present a plan with clear timing, costs and deliverables.

Step 3

Execution

We work with frequent reviews, no surprises at the end of the project.

Step 4

Delivery & support

Training included + 30 days of technical support.

What we work with

We choose the stack based on your case, not on personal preferences.

  • Mailchimp
  • Klaviyo
  • Brevo (ex Sendinblue)
  • ActiveCampaign
  • MailerLite
  • AWS SES (per transazionali ad alto volume)
  • Postmark

Pricing

290 €/monthup to 890 €/month

VAT excluded

A monthly management fee covering the editorial plan, copywriting, newsletter sends and automation management. Separately, there is a one-off initial setup of €590 that includes a list audit, sender authentication configuration, template design and activation of 3-5 core automation flows (welcome, post-purchase, abandoned cart, re-engagement, birthday). The fee depends on the number of monthly sends, the complexity of the segmentation and the number of active automations. A minimum commitment of 6 months is recommended to consolidate the data. The cost of the email platform (Mailchimp, Klaviyo, etc.) is separate and paid directly by you.

Request a free email audit

Industries where email marketing & automation works best

Typical use cases by category.

Frequently asked questions

Which email platform do you recommend?

It depends on the case. For e-commerce with advanced automation and heavy behaviour-based segmentation we recommend Klaviyo. For general SMEs with good value for money, Brevo or MailerLite. For those starting from Mailchimp with an already-clean list, we assess whether it makes sense to stay or migrate. ActiveCampaign when you need a marketing+CRM mix. We choose after the audit, not before: it depends on volumes, the automations needed, and the platform budget.

How many emails per month are included?

The base plan (€290/month) includes 2 monthly newsletter sends plus management of the active automations. The top plan (€890/month) includes 4-6 monthly sends plus advanced automations, A/B testing on every campaign and multiple segmentations. The cost of the email platform (based on the number of contacts) is paid directly by you, so you have full transparency and no markup.

My emails end up in spam — can you fix it?

Yes, it's one of the most common problems we see. The causes are almost always technical: SPF, DKIM and DMARC not set up or set up badly, a new sender domain with no warm-up, a list that was never cleaned with high bounce rates. The initial setup includes a full diagnosis (deliverability testing with mail-tester.com and GlockApps), correct DNS configuration on your domain and a warm-up procedure if needed. In 4-6 weeks, inbox deliverability improves measurably.

What is an email automation and what does it solve?

It's a sequence of emails sent automatically based on a contact's action: someone who subscribes receives the welcome, someone who abandons their cart receives a reminder, someone who buys receives a review request after 14 days. They work 24/7 with no manual intervention. On a well-set-up e-commerce store, automations account for 30-40% of email revenue — never underestimate them.

What does the monthly report contain?

Net subscribers (new minus unsubscribed), open and click rates for each send, revenue attributed to campaigns (for e-commerce with integrated tracking), performance of each active automation, A/B tests run and their winners, and the plan for the following month. The report is an accessible dashboard, not a static PDF. No vanity metrics: we explain what the numbers mean and what we'll change next month.

Can I export my list if I leave?

Always. The contact list is yours, registered to your platform account. If you end the contract we do a written handover with the segments created, active automations, saved templates and the editorial calendar. No digital hostages: the email account stays under your control from day one.

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