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evvivaweb

Landing page & funnel for insurance agencies

Websites for insurance agencies, brokers and IVASS-registered intermediaries

from 799€ VAT excl.
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In the insurance agencies industry, landing page & funnel isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the insurance agencies industry

If at least one of these sounds familiar, landing page & funnel is the right lever.

    Generic site, no explanation of the difference between products
    Missing IVASS transparency (RUI registration, IPID, conflicts of interest)
    Quote form too short, unqualified leads
    No integration with insurance comparison tools or management software
    Unclear communication on coverage/exclusions (risk of IVASS sanctions)
What you take away

The concrete results

  • Live online in 5-8 working days
  • Green Core Web Vitals (LCP <2.5s, CLS <0.1)
  • Form connected to your CRM with automatic notification
  • Google/Meta/TikTok tracking pixels + GDPR-compliant GA4
  • An A/B-test-ready structure to optimise after launch
Industry-specific

The features you simply can't go without

We include them by default on every landing page & funnel project for the insurance agencies industry.

  • Detailed product areas (auto, home, life, accident, professional liability)
  • Quote requests with product-specific pre-qualification
  • Mandatory downloadable information documents (IPID, DIP, supplementary DIP)
  • Complete transparency section (RUI, section, commissions, complaints)
  • Comparison-tool integration (Facile.it, SegugioBroker for independent brokers)
  • Insurance management software integration (ECO, Mansutti, Universo Assicurativo)
  • Educational blog on coverage and claims (with regulatory disclaimer)
  • Client area for managing policies and claims

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Next.js 16 (static export)
  • Tailwind CSS
  • Vercel / Cloudflare Pages
  • GA4
  • Google Tag Manager
  • Meta Pixel
  • Microsoft Clarity
  • Odoo / HubSpot / Mailchimp API
Pricing

Where it starts

799 €fromup to 2499 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical insurance agencies business, our dedicated package is the simplest route.

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Compliance notes

IVASS Regulations 40/2018 and 41/2018 (intermediaries and pre-contractual information). Insurance Code, Legislative Decree 209/2005. RUI registration mandatory, with the relevant section (A agents, B brokers, C banks/SIM, D banks/intermediaries, E collaborators). Mandatory documents: IPID (for non-life products) or DIP + supplementary DIP (for life IBIPs). GDPR for sensitive data (health in accident/life policies).

Frequently asked questions

landing page & funnel for a insurance agencies: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with insurance agencies industry regulations?

Yes. For this industry we take into account: IVASS Regulations 40/2018 and 41/2018 (intermediaries and pre-contractual information). Insurance Code, Legislative Decree 209/2005. RUI registration mandatory, with the relevant section (A agents, B brokers, C banks/SIM, D banks/intermediaries, E collaborators). Mandatory documents: IPID (for non-life products) or DIP + supplementary DIP (for life IBIPs). GDPR for sensitive data (health in accident/life policies). We always start from compliance, we don't add it afterwards.

Why does a insurance agencies project cost more than a generic site?

The insurance agencies industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Is a landing page different from a page on my site?

Yes. A page on your site is there to inform people exploring your brand; a landing page is there to convert people arriving from a specific ad. A landing page has a single call-to-action, zero distractions (no complex menu, no external links) and a structure optimised around the visitor's decision-making journey. Many clients publish the landing page on a dedicated subdomain (e.g. offer.yoursite.com) to keep it separate from the main site.

How long does it stay online?

It depends on the campaign. A 'seasonal' landing page (a promo, event or product launch) might live 1-3 months; an 'evergreen' one tied to an always-on campaign stays online indefinitely and is optimised over time. The hosting cost is negligible (Vercel/Cloudflare free tier on typical SME traffic) and we include it for the first year.

How does it integrate with Google Ads or Meta Ads?

We configure the tracking pixels for the channels you use: Google Ads Conversion (lead or purchase), Meta Pixel with Lead/Contact events, GA4 with a custom conversion event, and optionally TikTok Pixel or LinkedIn Insight Tag. We respect Google's Consent Mode v2: data only starts flowing after the user accepts cookies, otherwise Google receives 'modelled' conversions with no personal data.

Can I run A/B tests on the headline or CTA?

Yes. The landing page is built with a component-based structure ready for A/B testing: we duplicate the variant, change the headline/image/CTA and measure with GA4 + Google Optimize (or Growthbook, VWO, Optimizely if you prefer). A/B test setup is not included in the base price: it's an add-on we quote case by case based on the chosen tool.

What happens after go-live?

We hand over access to the CRM/form backend and the analytics dashboard, plus a report after 30 days of data with the first recommended optimisations (e.g. a headline variant, reducing form fields, adding an FAQ section). If we also manage the ad campaign, we fold landing-page optimisation into the monthly reporting cycle.

Is the landing page GDPR-compliant?

Yes: a cookie banner with Consent Mode v2 (default denied), a dedicated privacy policy, a form with an explicit consent checkbox for data processing, and a privacy notice under art. 13 GDPR linked. If we collect sensitive data (e.g. health, minors), we assess additional measures on a case-by-case basis.

Ready for landing page & funnel in your insurance agencies?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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