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Landing page & funnel for hotels, b&bs and farm stays

Sites for accommodation businesses with an integrated booking engine, immersive room galleries, integration with Booking.com and Airbnb, and a map of local attractions

from 799€ VAT excl.
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In the hotels, b&bs and farm stays industry, landing page & funnel isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the hotels, b&bs and farm stays industry

If at least one of these sounds familiar, landing page & funnel is the right lever.

    Total dependence on OTAs with high commissions
    No direct booking channel on the site
    Poor or unprofessional photo gallery
    Uncompetitive prices on direct bookings
    Absence from local searches ('hotel + city', 'B&B + location')
What you take away

The concrete results

  • Live online in 5-8 working days
  • Green Core Web Vitals (LCP <2.5s, CLS <0.1)
  • Form connected to your CRM with automatic notification
  • Google/Meta/TikTok tracking pixels + GDPR-compliant GA4
  • An A/B-test-ready structure to optimise after launch
Industry-specific

The features you simply can't go without

We include them by default on every landing page & funnel project for the hotels, b&bs and farm stays industry.

  • Integrated booking engine (Simple Booking, Ericsoft, Bookingplanner)
  • Calendar sync with Booking.com and Airbnb (channel manager)
  • Immersive gallery for each room/apartment
  • Room pages with amenities, beds, view
  • Interactive map with nearby attractions and restaurants
  • Reviews and testimonials section
  • Direct promotions (discounted rates for bookings from the site)
  • Gift cards and experience vouchers

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Next.js 16 (static export)
  • Tailwind CSS
  • Vercel / Cloudflare Pages
  • GA4
  • Google Tag Manager
  • Meta Pixel
  • Microsoft Clarity
  • Odoo / HubSpot / Mailchimp API
Pricing

Where it starts

799 €fromup to 2499 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical hotels, b&bs and farm stays business, our dedicated package is the simplest route.

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Compliance notes

CIN — National Identification Code (Decree-Law 145/2023 converted into Law 191/2023, operational from 2024, must be displayed in listings and at the property), regional CIRs where still required, tourist tax, tourism SCIA, ISTAT tourism reporting, police reporting via Alloggiati Web. The site doesn't handle these obligations, but it must allow them to be integrated into the booking flow.

Frequently asked questions

landing page & funnel for a hotels, b&bs and farm stays: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with hotels, b&bs and farm stays industry regulations?

Yes. For this industry we take into account: CIN — National Identification Code (Decree-Law 145/2023 converted into Law 191/2023, operational from 2024, must be displayed in listings and at the property), regional CIRs where still required, tourist tax, tourism SCIA, ISTAT tourism reporting, police reporting via Alloggiati Web. The site doesn't handle these obligations, but it must allow them to be integrated into the booking flow. We always start from compliance, we don't add it afterwards.

Why does a hotels, b&bs and farm stays project cost more than a generic site?

The hotels, b&bs and farm stays industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Is a landing page different from a page on my site?

Yes. A page on your site is there to inform people exploring your brand; a landing page is there to convert people arriving from a specific ad. A landing page has a single call-to-action, zero distractions (no complex menu, no external links) and a structure optimised around the visitor's decision-making journey. Many clients publish the landing page on a dedicated subdomain (e.g. offer.yoursite.com) to keep it separate from the main site.

How long does it stay online?

It depends on the campaign. A 'seasonal' landing page (a promo, event or product launch) might live 1-3 months; an 'evergreen' one tied to an always-on campaign stays online indefinitely and is optimised over time. The hosting cost is negligible (Vercel/Cloudflare free tier on typical SME traffic) and we include it for the first year.

How does it integrate with Google Ads or Meta Ads?

We configure the tracking pixels for the channels you use: Google Ads Conversion (lead or purchase), Meta Pixel with Lead/Contact events, GA4 with a custom conversion event, and optionally TikTok Pixel or LinkedIn Insight Tag. We respect Google's Consent Mode v2: data only starts flowing after the user accepts cookies, otherwise Google receives 'modelled' conversions with no personal data.

Can I run A/B tests on the headline or CTA?

Yes. The landing page is built with a component-based structure ready for A/B testing: we duplicate the variant, change the headline/image/CTA and measure with GA4 + Google Optimize (or Growthbook, VWO, Optimizely if you prefer). A/B test setup is not included in the base price: it's an add-on we quote case by case based on the chosen tool.

What happens after go-live?

We hand over access to the CRM/form backend and the analytics dashboard, plus a report after 30 days of data with the first recommended optimisations (e.g. a headline variant, reducing form fields, adding an FAQ section). If we also manage the ad campaign, we fold landing-page optimisation into the monthly reporting cycle.

Is the landing page GDPR-compliant?

Yes: a cookie banner with Consent Mode v2 (default denied), a dedicated privacy policy, a form with an explicit consent checkbox for data processing, and a privacy notice under art. 13 GDPR linked. If we collect sensitive data (e.g. health, minors), we assess additional measures on a case-by-case basis.

Ready for landing page & funnel in your hotels, b&bs and farm stays?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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