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Landing page & funnel for accountants and tax advisors

Websites for accountants, tax advisors and tax firms

from 799€ VAT excl.
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In the accountants and tax advisors industry, landing page & funnel isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the accountants and tax advisors industry

If at least one of these sounds familiar, landing page & funnel is the right lever.

    Generic institutional website, zero SEO on specific tax queries
    Clients who confuse the service with online accounting software
    Documents exchanged via plain email, with GDPR and security risks
    No segmented offering by client type
    No tax blog, no authority built online
What you take away

The concrete results

  • Live online in 5-8 working days
  • Green Core Web Vitals (LCP <2.5s, CLS <0.1)
  • Form connected to your CRM with automatic notification
  • Google/Meta/TikTok tracking pixels + GDPR-compliant GA4
  • An A/B-test-ready structure to optimise after launch
Industry-specific

The features you simply can't go without

We include them by default on every landing page & funnel project for the accountants and tax advisors industry.

  • Segmented services (SMEs, professionals, e-commerce, flat-rate scheme, associations)
  • Tax blog with deadlines and regulatory updates
  • Secure client area with encrypted document upload
  • Consultation form with pre-qualification (company size, scheme, problem)
  • Online calculators (flat-rate scheme, VAT number, cost of an employee) as a lead magnet
  • Integration with firm management software (TeamSystem, Zucchetti, Profis, Osra)
  • Accountant profiles with ODCEC registration and specialisations
  • Monthly compliance newsletter with Mailchimp/Brevo

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Next.js 16 (static export)
  • Tailwind CSS
  • Vercel / Cloudflare Pages
  • GA4
  • Google Tag Manager
  • Meta Pixel
  • Microsoft Clarity
  • Odoo / HubSpot / Mailchimp API
Pricing

Where it starts

799 €fromup to 2499 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical accountants and tax advisors business, our dedicated package is the simplest route.

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Compliance notes

ODCEC Code of Conduct (truthful, non-comparative, non-suggestive information). Registration with the Order of Chartered Accountants and Accounting Experts is mandatory and must be displayed. Professional liability insurance under art. 5 D.P.R. 137/2012. GDPR for clients' tax data (contractual legal basis + legal obligation). Anti-money-laundering obligations under Legislative Decree 231/2007 (they don't affect the website but do affect the client workflow).

Frequently asked questions

landing page & funnel for a accountants and tax advisors: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with accountants and tax advisors industry regulations?

Yes. For this industry we take into account: ODCEC Code of Conduct (truthful, non-comparative, non-suggestive information). Registration with the Order of Chartered Accountants and Accounting Experts is mandatory and must be displayed. Professional liability insurance under art. 5 D.P.R. 137/2012. GDPR for clients' tax data (contractual legal basis + legal obligation). Anti-money-laundering obligations under Legislative Decree 231/2007 (they don't affect the website but do affect the client workflow). We always start from compliance, we don't add it afterwards.

Why does a accountants and tax advisors project cost more than a generic site?

The accountants and tax advisors industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Is a landing page different from a page on my site?

Yes. A page on your site is there to inform people exploring your brand; a landing page is there to convert people arriving from a specific ad. A landing page has a single call-to-action, zero distractions (no complex menu, no external links) and a structure optimised around the visitor's decision-making journey. Many clients publish the landing page on a dedicated subdomain (e.g. offer.yoursite.com) to keep it separate from the main site.

How long does it stay online?

It depends on the campaign. A 'seasonal' landing page (a promo, event or product launch) might live 1-3 months; an 'evergreen' one tied to an always-on campaign stays online indefinitely and is optimised over time. The hosting cost is negligible (Vercel/Cloudflare free tier on typical SME traffic) and we include it for the first year.

How does it integrate with Google Ads or Meta Ads?

We configure the tracking pixels for the channels you use: Google Ads Conversion (lead or purchase), Meta Pixel with Lead/Contact events, GA4 with a custom conversion event, and optionally TikTok Pixel or LinkedIn Insight Tag. We respect Google's Consent Mode v2: data only starts flowing after the user accepts cookies, otherwise Google receives 'modelled' conversions with no personal data.

Can I run A/B tests on the headline or CTA?

Yes. The landing page is built with a component-based structure ready for A/B testing: we duplicate the variant, change the headline/image/CTA and measure with GA4 + Google Optimize (or Growthbook, VWO, Optimizely if you prefer). A/B test setup is not included in the base price: it's an add-on we quote case by case based on the chosen tool.

What happens after go-live?

We hand over access to the CRM/form backend and the analytics dashboard, plus a report after 30 days of data with the first recommended optimisations (e.g. a headline variant, reducing form fields, adding an FAQ section). If we also manage the ad campaign, we fold landing-page optimisation into the monthly reporting cycle.

Is the landing page GDPR-compliant?

Yes: a cookie banner with Consent Mode v2 (default denied), a dedicated privacy policy, a form with an explicit consent checkbox for data processing, and a privacy notice under art. 13 GDPR linked. If we collect sensitive data (e.g. health, minors), we assess additional measures on a case-by-case basis.

Ready for landing page & funnel in your accountants and tax advisors?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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