Skip to main content
evvivaweb

SEO — Search Engine Optimization for tradespeople and small businesses

Websites for tradespeople, small local businesses, plumbers, electricians, carpenters, painters

from 590€ VAT excl.
Get a quote

In the tradespeople and small businesses industry, seo — search engine optimization isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the tradespeople and small businesses industry

If at least one of these sounds familiar, seo — search engine optimization is the right lever.

    No online presence, customers only through word of mouth that has now dried up
    Paper flyers that cost money and measure nothing
    Aggregator competition (ProntoPro, Instapro) charging a fee per lead
    Photos of completed jobs sitting on WhatsApp, never published in an orderly way
    Zero ranking for 'plumber + city' or 'electrician + neighborhood'
What you take away

The concrete results

  • Growing qualified organic traffic
  • Lower acquisition cost over time
  • Keyword research on real Italian data
  • Transparent monthly report with defined KPIs
  • No black-hat techniques that risk penalties
Industry-specific

The features you simply can't go without

We include them by default on every seo — search engine optimization project for the tradespeople and small businesses industry.

  • Clear homepage with main services and service area
  • Dedicated service pages (plumbing, heating, electrical, etc.)
  • Gallery of completed jobs with a description of the work
  • Short quote form (3-5 fields, no friction)
  • Google Business integrated with LocalBusiness schema
  • Customer reviews (Google Reviews embed)
  • Service area with map and covered postcodes
  • Practical-advice blog for long-term SEO (optional)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
Pricing

Where it starts

590 €/monthup to 2500 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical tradespeople and small businesses business, our dedicated package is the simplest route.

Get a quote
Compliance notes

Registration in the Register of Craft Businesses (Law 443/1985) is mandatory. Technical qualifications for systems (Ministerial Decree 37/2008: electrical, gas, water). Municipal SCIA to start operating. VAT number and REA shown in the footer. For advance payments: compliance with the Consumer Code if the customer is a final consumer.

Frequently asked questions

seo — search engine optimization for a tradespeople and small businesses: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with tradespeople and small businesses industry regulations?

Yes. For this industry we take into account: Registration in the Register of Craft Businesses (Law 443/1985) is mandatory. Technical qualifications for systems (Ministerial Decree 37/2008: electrical, gas, water). Municipal SCIA to start operating. VAT number and REA shown in the footer. For advance payments: compliance with the Consumer Code if the customer is a final consumer. We always start from compliance, we don't add it afterwards.

How long does it take to see results from SEO?

The first signs of improvement are visible after 2-3 months (more impressions, long-tail rankings). Consolidated results between 6 and 12 months. We don't guarantee specific positions or first-page rankings in a short time: anyone who promises that is probably lying.

How much does an SEO service cost?

Our plans start at €590/month for local projects and go up to €2,500/month for complex national strategies. The price depends on keyword competitiveness, the current state of the site and the scope of the work.

What does the monthly report include?

Rankings for the tracked keywords, segmented organic traffic, conversions attributable to SEO, links acquired during the month, work carried out, and the plan for the following month. Transparent, with no marketing vanity.

Do you also work with sites that have penalties?

Yes, we recover penalised sites (manual or algorithmic). First we run a penalty audit to understand the causes and the feasibility of recovery. We don't guarantee full restoration, but we work on the maximum improvement possible.

Ready for seo — search engine optimization in your tradespeople and small businesses?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

Get a quote

You might also like