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SEO — Search Engine Optimization for hotels, b&bs and farm stays

Sites for accommodation businesses with an integrated booking engine, immersive room galleries, integration with Booking.com and Airbnb, and a map of local attractions

from 590€ VAT excl.
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In the hotels, b&bs and farm stays industry, seo — search engine optimization isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the hotels, b&bs and farm stays industry

If at least one of these sounds familiar, seo — search engine optimization is the right lever.

    Total dependence on OTAs with high commissions
    No direct booking channel on the site
    Poor or unprofessional photo gallery
    Uncompetitive prices on direct bookings
    Absence from local searches ('hotel + city', 'B&B + location')
What you take away

The concrete results

  • Growing qualified organic traffic
  • Lower acquisition cost over time
  • Keyword research on real Italian data
  • Transparent monthly report with defined KPIs
  • No black-hat techniques that risk penalties
Industry-specific

The features you simply can't go without

We include them by default on every seo — search engine optimization project for the hotels, b&bs and farm stays industry.

  • Integrated booking engine (Simple Booking, Ericsoft, Bookingplanner)
  • Calendar sync with Booking.com and Airbnb (channel manager)
  • Immersive gallery for each room/apartment
  • Room pages with amenities, beds, view
  • Interactive map with nearby attractions and restaurants
  • Reviews and testimonials section
  • Direct promotions (discounted rates for bookings from the site)
  • Gift cards and experience vouchers

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
Pricing

Where it starts

590 €/monthup to 2500 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical hotels, b&bs and farm stays business, our dedicated package is the simplest route.

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Compliance notes

CIN — National Identification Code (Decree-Law 145/2023 converted into Law 191/2023, operational from 2024, must be displayed in listings and at the property), regional CIRs where still required, tourist tax, tourism SCIA, ISTAT tourism reporting, police reporting via Alloggiati Web. The site doesn't handle these obligations, but it must allow them to be integrated into the booking flow.

Frequently asked questions

seo — search engine optimization for a hotels, b&bs and farm stays: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with hotels, b&bs and farm stays industry regulations?

Yes. For this industry we take into account: CIN — National Identification Code (Decree-Law 145/2023 converted into Law 191/2023, operational from 2024, must be displayed in listings and at the property), regional CIRs where still required, tourist tax, tourism SCIA, ISTAT tourism reporting, police reporting via Alloggiati Web. The site doesn't handle these obligations, but it must allow them to be integrated into the booking flow. We always start from compliance, we don't add it afterwards.

Why does a hotels, b&bs and farm stays project cost more than a generic site?

The hotels, b&bs and farm stays industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

How long does it take to see results from SEO?

The first signs of improvement are visible after 2-3 months (more impressions, long-tail rankings). Consolidated results between 6 and 12 months. We don't guarantee specific positions or first-page rankings in a short time: anyone who promises that is probably lying.

How much does an SEO service cost?

Our plans start at €590/month for local projects and go up to €2,500/month for complex national strategies. The price depends on keyword competitiveness, the current state of the site and the scope of the work.

What does the monthly report include?

Rankings for the tracked keywords, segmented organic traffic, conversions attributable to SEO, links acquired during the month, work carried out, and the plan for the following month. Transparent, with no marketing vanity.

Do you also work with sites that have penalties?

Yes, we recover penalised sites (manual or algorithmic). First we run a penalty audit to understand the causes and the feasibility of recovery. We don't guarantee full restoration, but we work on the maximum improvement possible.

Ready for seo — search engine optimization in your hotels, b&bs and farm stays?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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