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SEO — Search Engine Optimization for car dealerships

Websites for new and used car dealerships

from 590€ VAT excl.
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In the car dealerships industry, seo — search engine optimization isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the car dealerships industry

If at least one of these sounds familiar, seo — search engine optimization is the right lever.

    Listings only on AutoScout24/Subito, no control over the brand
    Thin car pages, few photos, no video
    Trade-in valuation only on-site, cold lead lost
    Test drives handled by phone, evening/weekend slots lost
    No SEO for 'used car + make + city'
What you take away

The concrete results

  • Growing qualified organic traffic
  • Lower acquisition cost over time
  • Keyword research on real Italian data
  • Transparent monthly report with defined KPIs
  • No black-hat techniques that risk penalties
Industry-specific

The features you simply can't go without

We include them by default on every seo — search engine optimization project for the car dealerships industry.

  • Vehicle listings with advanced filters (make, model, mileage, year, fuel, price)
  • Feed synchronization with portals (AutoScout24, Automobile.it, Subito Motori)
  • Car pages with gallery, video, service history, full technical data
  • Online trade-in valuation with plate + mileage form
  • Test drive request with calendar
  • New-car configurator for official brands
  • Financing simulator (integration with FCA Bank, Santander, Findomestic)
  • DMS and automotive CRM integration (Infocar, Dealer.com, Opteven)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
Pricing

Where it starts

590 €/monthup to 2500 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical car dealerships business, our dedicated package is the simplest route.

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Compliance notes

Highway Code and MCTC (vehicle registration authority) rules for vehicle documentation. Mandatory CO2 consumption disclosure per EU Reg. 2019/631 and Presidential Decree 84/2003. Margin VAT scheme for used vehicles (art. 36, Decree-Law 41/1995). 2-year statutory warranty on used cars (reducible to 12 months by agreement). Consumer Code for B2C sales. Financing: mandatory APR/ISC disclosure and Bank of Italy transparency rules.

Frequently asked questions

seo — search engine optimization for a car dealerships: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with car dealerships industry regulations?

Yes. For this industry we take into account: Highway Code and MCTC (vehicle registration authority) rules for vehicle documentation. Mandatory CO2 consumption disclosure per EU Reg. 2019/631 and Presidential Decree 84/2003. Margin VAT scheme for used vehicles (art. 36, Decree-Law 41/1995). 2-year statutory warranty on used cars (reducible to 12 months by agreement). Consumer Code for B2C sales. Financing: mandatory APR/ISC disclosure and Bank of Italy transparency rules. We always start from compliance, we don't add it afterwards.

Why does a car dealerships project cost more than a generic site?

The car dealerships industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

How long does it take to see results from SEO?

The first signs of improvement are visible after 2-3 months (more impressions, long-tail rankings). Consolidated results between 6 and 12 months. We don't guarantee specific positions or first-page rankings in a short time: anyone who promises that is probably lying.

How much does an SEO service cost?

Our plans start at €590/month for local projects and go up to €2,500/month for complex national strategies. The price depends on keyword competitiveness, the current state of the site and the scope of the work.

What does the monthly report include?

Rankings for the tracked keywords, segmented organic traffic, conversions attributable to SEO, links acquired during the month, work carried out, and the plan for the following month. Transparent, with no marketing vanity.

Do you also work with sites that have penalties?

Yes, we recover penalised sites (manual or algorithmic). First we run a penalty audit to understand the causes and the feasibility of recovery. We don't guarantee full restoration, but we work on the maximum improvement possible.

Ready for seo — search engine optimization in your car dealerships?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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