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SEO — Search Engine Optimization for law firms and lawyers

Websites for law firms and lawyers

from 590€ VAT excl.
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In the law firms and lawyers industry, seo — search engine optimization isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the law firms and lawyers industry

If at least one of these sounds familiar, seo — search engine optimization is the right lever.

    Site perceived as a brochure frozen in 2015, never updated
    Generic practice areas ('civil and criminal law'), zero differentiation
    No legal blog, no SEO for 'lawyer + practice area + city' queries
    Unfiltered contact form, receiving only spam and requests for free advice
    No transparency on bar registration, certified email or required legal details
What you take away

The concrete results

  • Growing qualified organic traffic
  • Lower acquisition cost over time
  • Keyword research on real Italian data
  • Transparent monthly report with defined KPIs
  • No black-hat techniques that risk penalties
Industry-specific

The features you simply can't go without

We include them by default on every seo — search engine optimization project for the law firms and lawyers industry.

  • Detailed practice areas (civil, criminal, labor, family, tax, corporate)
  • Lawyer profiles with bar registration, specializations, publications
  • Legal blog with legislative and case-law updates
  • Consultation form with pre-qualification (practice area, urgency, client type)
  • Anonymized case studies respecting professional confidentiality
  • Transparency section (bar, certified email, professional liability insurance, VAT number)
  • Legal practice management integration (Cliens, ConsCloud, OpenStudio, Giuffrè)
  • Optional client area for encrypted document sharing

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
Pricing

Where it starts

590 €/monthup to 2500 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical law firms and lawyers business, our dedicated package is the simplest route.

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Compliance notes

Forensic Code of Conduct art. 35 (information about the profession: truthful, non-comparative, non-misleading, non-suggestive). Professional Law 247/2012. Mandatory certified email, bar registration, professional liability insurance (Ministerial Decree 22/09/2016). GDPR art. 10 for data on convictions and offenses (specific legal basis). Professional confidentiality, art. 622 of the Criminal Code and art. 6 of the Code of Conduct.

Frequently asked questions

seo — search engine optimization for a law firms and lawyers: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with law firms and lawyers industry regulations?

Yes. For this industry we take into account: Forensic Code of Conduct art. 35 (information about the profession: truthful, non-comparative, non-misleading, non-suggestive). Professional Law 247/2012. Mandatory certified email, bar registration, professional liability insurance (Ministerial Decree 22/09/2016). GDPR art. 10 for data on convictions and offenses (specific legal basis). Professional confidentiality, art. 622 of the Criminal Code and art. 6 of the Code of Conduct. We always start from compliance, we don't add it afterwards.

Why does a law firms and lawyers project cost more than a generic site?

The law firms and lawyers industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

How long does it take to see results from SEO?

The first signs of improvement are visible after 2-3 months (more impressions, long-tail rankings). Consolidated results between 6 and 12 months. We don't guarantee specific positions or first-page rankings in a short time: anyone who promises that is probably lying.

How much does an SEO service cost?

Our plans start at €590/month for local projects and go up to €2,500/month for complex national strategies. The price depends on keyword competitiveness, the current state of the site and the scope of the work.

What does the monthly report include?

Rankings for the tracked keywords, segmented organic traffic, conversions attributable to SEO, links acquired during the month, work carried out, and the plan for the following month. Transparent, with no marketing vanity.

Do you also work with sites that have penalties?

Yes, we recover penalised sites (manual or algorithmic). First we run a penalty audit to understand the causes and the feasibility of recovery. We don't guarantee full restoration, but we work on the maximum improvement possible.

Ready for seo — search engine optimization in your law firms and lawyers?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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