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SEO — Search Engine Optimization for training and courses

Websites and platforms for training providers, professional courses, academies and trainers

from 590€ VAT excl.
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In the training and courses industry, seo — search engine optimization isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the training and courses industry

If at least one of these sounds familiar, seo — search engine optimization is the right lever.

    Course catalogue in a PDF, no filters, no search
    Paper enrolment, a 3-week process just to open a class
    No student area, materials scattered across emails
    No funding integration (interprofessional funds, vouchers)
    No marketing of courses to specific targets (role, sector)
What you take away

The concrete results

  • Growing qualified organic traffic
  • Lower acquisition cost over time
  • Keyword research on real Italian data
  • Transparent monthly report with defined KPIs
  • No black-hat techniques that risk penalties
Industry-specific

The features you simply can't go without

We include them by default on every seo — search engine optimization project for the training and courses industry.

  • Course catalogue with filters (area, format, level, language, location)
  • Online enrolment with Stripe payment or deferred invoicing
  • Voucher and interprofessional fund management (Fondimpresa, Forma.Temp)
  • LMS integration (Moodle, Docebo, LearnWorlds, Thinkific)
  • Student area with calendar, materials and certificates
  • Trainer profiles with résumé and expertise
  • Funding page with a post-voucher cost simulator
  • Blog with training content for SEO and lead nurturing

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
Pricing

Where it starts

590 €/monthup to 2500 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical training and courses business, our dedicated package is the simplest route.

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Compliance notes

Regional accreditation for publicly funded training (structural and quality requirements, State-Regions Agreement 2010). For funded courses: transparency and publication obligations. GDPR for trainee data (contractual legal basis). If issuing certificates with legal value: compliance with sector regulations (e.g. safety under Legislative Decree 81/2008, HACCP, privacy).

Frequently asked questions

seo — search engine optimization for a training and courses: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with training and courses industry regulations?

Yes. For this industry we take into account: Regional accreditation for publicly funded training (structural and quality requirements, State-Regions Agreement 2010). For funded courses: transparency and publication obligations. GDPR for trainee data (contractual legal basis). If issuing certificates with legal value: compliance with sector regulations (e.g. safety under Legislative Decree 81/2008, HACCP, privacy). We always start from compliance, we don't add it afterwards.

How long does it take to see results from SEO?

The first signs of improvement are visible after 2-3 months (more impressions, long-tail rankings). Consolidated results between 6 and 12 months. We don't guarantee specific positions or first-page rankings in a short time: anyone who promises that is probably lying.

How much does an SEO service cost?

Our plans start at €590/month for local projects and go up to €2,500/month for complex national strategies. The price depends on keyword competitiveness, the current state of the site and the scope of the work.

What does the monthly report include?

Rankings for the tracked keywords, segmented organic traffic, conversions attributable to SEO, links acquired during the month, work carried out, and the plan for the following month. Transparent, with no marketing vanity.

Do you also work with sites that have penalties?

Yes, we recover penalised sites (manual or algorithmic). First we run a penalty audit to understand the causes and the feasibility of recovery. We don't guarantee full restoration, but we work on the maximum improvement possible.

Ready for seo — search engine optimization in your training and courses?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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