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Web design & UX/UI for hotels, b&bs and farm stays

Sites for accommodation businesses with an integrated booking engine, immersive room galleries, integration with Booking.com and Airbnb, and a map of local attractions

from 799€ VAT excl.
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In the hotels, b&bs and farm stays industry, web design & ux/ui isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the hotels, b&bs and farm stays industry

If at least one of these sounds familiar, web design & ux/ui is the right lever.

    Total dependence on OTAs with high commissions
    No direct booking channel on the site
    Poor or unprofessional photo gallery
    Uncompetitive prices on direct bookings
    Absence from local searches ('hotel + city', 'B&B + location')
What you take away

The concrete results

  • Custom design, never based on a template
  • UX designed around your specific audience
  • Mobile-first with optimised performance
  • WCAG 2.1 AA accessibility
  • Consistency with your visual identity
Industry-specific

The features you simply can't go without

We include them by default on every web design & ux/ui project for the hotels, b&bs and farm stays industry.

  • Integrated booking engine (Simple Booking, Ericsoft, Bookingplanner)
  • Calendar sync with Booking.com and Airbnb (channel manager)
  • Immersive gallery for each room/apartment
  • Room pages with amenities, beds, view
  • Interactive map with nearby attractions and restaurants
  • Reviews and testimonials section
  • Direct promotions (discounted rates for bookings from the site)
  • Gift cards and experience vouchers

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Next.js
  • WordPress headless
  • Figma
  • Framer Motion
  • Tailwind CSS
Pricing

Where it starts

799 €fromup to 4999 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical hotels, b&bs and farm stays business, our dedicated package is the simplest route.

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Compliance notes

CIN — National Identification Code (Decree-Law 145/2023 converted into Law 191/2023, operational from 2024, must be displayed in listings and at the property), regional CIRs where still required, tourist tax, tourism SCIA, ISTAT tourism reporting, police reporting via Alloggiati Web. The site doesn't handle these obligations, but it must allow them to be integrated into the booking flow.

Frequently asked questions

web design & ux/ui for a hotels, b&bs and farm stays: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with hotels, b&bs and farm stays industry regulations?

Yes. For this industry we take into account: CIN — National Identification Code (Decree-Law 145/2023 converted into Law 191/2023, operational from 2024, must be displayed in listings and at the property), regional CIRs where still required, tourist tax, tourism SCIA, ISTAT tourism reporting, police reporting via Alloggiati Web. The site doesn't handle these obligations, but it must allow them to be integrated into the booking flow. We always start from compliance, we don't add it afterwards.

Why does a hotels, b&bs and farm stays project cost more than a generic site?

The hotels, b&bs and farm stays industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

How many pages does the site include?

It depends on the package: Starter is a one-page site, Business goes up to 8 pages, and Premium offers unlimited pages. For more complex projects we provide a custom quote.

Is the site optimised for Google?

Yes, all our sites come with basic on-page SEO optimisation included (meta tags, semantic structure, schema markup, speed, mobile-friendliness). For advanced SEO strategies with keyword research and link building we have a dedicated service.

Can I edit the content myself?

Yes, we deliver with an easy-to-use CMS (WordPress or headless with an admin panel). We include a training session to make you self-sufficient in managing text and images.

Which revisions are included?

Each package includes a set number of revision rounds (usually 2-3). Additional revisions are available at €150 per round. We prefer to invest time in the discovery phase to reduce the need for rework.

Ready for web design & ux/ui in your hotels, b&bs and farm stays?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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