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SEO — Search Engine Optimization for auto repair shops

Sites for mechanics, tire shops, body shops and inspection centers

from 590€ VAT excl.
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In the auto repair shops industry, seo — search engine optimization isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the auto repair shops industry

If at least one of these sounds familiar, seo — search engine optimization is the right lever.

    Phone-only booking, evening/weekend slots lost
    Body-shop quotes only after an in-person inspection, customer goes elsewhere
    No storytelling around specializations (electric, diesel, classic)
    Inspection slots like 'last slot 6pm Friday' lost on the phone
    Zero local SEO, Google Business not optimized
What you take away

The concrete results

  • Growing qualified organic traffic
  • Lower acquisition cost over time
  • Keyword research on real Italian data
  • Transparent monthly report with defined KPIs
  • No black-hat techniques that risk penalties
Industry-specific

The features you simply can't go without

We include them by default on every seo — search engine optimization project for the auto repair shops industry.

  • Online service/repair booking with calendar
  • Body-shop quote with damage photo upload
  • Specializations page (brand, engine, electric/hybrid)
  • Inspection booking (for authorized MCTC centers)
  • Tire-shop page with size/brand filter and fitting booking
  • Add-on services (courtesy car, pickup/delivery)
  • Transparency on standard prices (basic service, brake pad change, etc.)
  • Management software integration (AutoExpert, Autosoft, WinWorkshop)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
Pricing

Where it starts

590 €/monthup to 2500 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical auto repair shops business, our dedicated package is the simplest route.

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Compliance notes

Presidential Decree 558/1999 and Law 122/1992 (auto repair, registration in the Business Register with technical-professional requirements). MCTC authorization for inspection centers (Presidential Decree 495/1992). Environmental obligations on waste oils (CONOU), filters, tires (EcoPneus). Consumer Code for B2C quotes. Electronic invoicing mandatory.

Frequently asked questions

seo — search engine optimization for a auto repair shops: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with auto repair shops industry regulations?

Yes. For this industry we take into account: Presidential Decree 558/1999 and Law 122/1992 (auto repair, registration in the Business Register with technical-professional requirements). MCTC authorization for inspection centers (Presidential Decree 495/1992). Environmental obligations on waste oils (CONOU), filters, tires (EcoPneus). Consumer Code for B2C quotes. Electronic invoicing mandatory. We always start from compliance, we don't add it afterwards.

How long does it take to see results from SEO?

The first signs of improvement are visible after 2-3 months (more impressions, long-tail rankings). Consolidated results between 6 and 12 months. We don't guarantee specific positions or first-page rankings in a short time: anyone who promises that is probably lying.

How much does an SEO service cost?

Our plans start at €590/month for local projects and go up to €2,500/month for complex national strategies. The price depends on keyword competitiveness, the current state of the site and the scope of the work.

What does the monthly report include?

Rankings for the tracked keywords, segmented organic traffic, conversions attributable to SEO, links acquired during the month, work carried out, and the plan for the following month. Transparent, with no marketing vanity.

Do you also work with sites that have penalties?

Yes, we recover penalised sites (manual or algorithmic). First we run a penalty audit to understand the causes and the feasibility of recovery. We don't guarantee full restoration, but we work on the maximum improvement possible.

Ready for seo — search engine optimization in your auto repair shops?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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