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AI chatbot built into your site for gyms and sports centres

Websites for gyms, fitness centres, personal training studios and sports facilities

from 1490€ VAT excl.
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In the gyms and sports centres industry, ai chatbot built into your site isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the gyms and sports centres industry

If at least one of these sounds familiar, ai chatbot built into your site is the right lever.

    Class schedule that changes every week, impossible to update by hand
    Free trial handled through a disorganised WhatsApp
    Memberships paid only at the gym, no online renewal
    Trainers with no dedicated page, no face for the customer before they visit
    No presence in searches for 'gym + neighbourhood' or 'crossfit + city'
What you take away

The concrete results

  • Natural AI answers in your language, trained on your own content
  • Available 24/7 with no per-message or per-agent fee
  • Direct integration with your CRM or your sales rep's inbox
  • Monthly cap on token costs: no surprises on the bill
  • A custom widget in your brand, not a stock plugin
  • Handoff mode: passes to a human when the case is complex or sensitive
Industry-specific

The features you simply can't go without

We include them by default on every ai chatbot built into your site project for the gyms and sports centres industry.

  • Interactive class calendar with filters by discipline and time
  • Online lesson booking with capacity caps and waiting list
  • Membership management with automatic renewal (Stripe/SumUp)
  • Trainer profiles with specialisations, certifications and hours
  • Free trial form with GDPR-compliant data collection
  • Fitness management software integration (MyWellness, TeamUp, Wodify)
  • Members' area with training and payment history
  • Virtual tour or gallery of the facility, rooms and equipment

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Anthropic Claude (Sonnet/Opus)
  • OpenAI GPT-4 / GPT-4o
  • Next.js API routes
  • Vercel AI SDK
  • Pinecone / Postgres pgvector (for RAG on company documents)
  • Odoo / HubSpot / Pipedrive (CRM integrations)
  • Server-Sent Events for streaming
Pricing

Where it starts

1490 €fromup to 4990 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical gyms and sports centres business, our dedicated package is the simplest route.

Get a quoteSee the Gyms & sports centres package
Compliance notes

Medical fitness certificate required (Ministerial Decree 24/04/2013 for non-competitive activity, Ministerial Decree 18/02/1982 for competitive): the website can collect the upload as a sensitive document only with an explicit GDPR legal basis. CONI/ASD register enrolment if an amateur sports association. Processing biometric data (if integrating wearables) requires a DPIA.

Frequently asked questions

ai chatbot built into your site for a gyms and sports centres: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with gyms and sports centres industry regulations?

Yes. For this industry we take into account: Medical fitness certificate required (Ministerial Decree 24/04/2013 for non-competitive activity, Ministerial Decree 18/02/1982 for competitive): the website can collect the upload as a sensitive document only with an explicit GDPR legal basis. CONI/ASD register enrolment if an amateur sports association. Processing biometric data (if integrating wearables) requires a DPIA. We always start from compliance, we don't add it afterwards.

Does the chatbot make up answers (AI hallucinations)?

The risk exists, but we mitigate it with a binding system prompt that instructs the model to answer only on the content provided, to admit when it doesn't know, and to hand the conversation to a human in sensitive cases (prices not in the list, legal/medical advice, contractual commitments). In the advanced setup (RAG), the bot consults your knowledge base in real time and cites its sources, reducing hallucinations on company data to nearly zero.

What does it really cost in tokens?

An average conversation (5-10 turns) costs roughly €0.01-0.03 in API tokens with Claude Sonnet. At 5,000 conversations/month that's €50-150 in API costs. The monthly fee (€79-290) covers these costs within the stated cap plus the infrastructure. Beyond the cap, the cost is transparent: we show you the real usage and you pay that. No hidden markup.

Can I integrate it with my CRM?

Yes. The fastest native integrations are Odoo (via JSON-RPC), HubSpot, and Pipedrive. If you use a different CRM, we assess whether the integration goes through native APIs or generic webhooks (Make, Zapier). When the chatbot qualifies a hot lead, it creates a contact record directly in the CRM with name, email, sector, the needs it gathered, and the conversation transcript, ready for the sales rep.

Can it be trained on my company documents?

Yes, that's the enterprise version with RAG (Retrieval Augmented Generation). We load brochures, datasheets, FAQs, manuals, and price lists into a vector database (Pinecone or Postgres pgvector), and the chatbot consults the documents in real time to answer. The advantage: instant updates (change a PDF and the bot knows immediately). Extra cost: the RAG setup is included in the top package at €4,990.

What happens if the Anthropic/OpenAI API is down?

We always build a fallback: if the main API doesn't respond within 5 seconds, the widget shows a message along the lines of 'Our assistant isn't available right now, leave us your email and we'll reply within 24h' with a mini-form. No errors in the user's face, no lost conversions. API reliability has historically measured above 99.8% for Claude and above 99.5% for OpenAI.

Is conversation data secure (GDPR)?

Yes. Anthropic and OpenAI are both GDPR-compliant as sub-processors. Conversations are encrypted in transit (HTTPS) and at rest, kept for a maximum of 90 days on our database and then anonymised or deleted. The consent banner before the first interaction tells the user that data passes through Anthropic/OpenAI and links to the privacy policy. The bot requests no health or payment data.

Ready for ai chatbot built into your site in your gyms and sports centres?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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