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Brand identity & logo design for coaches and consultants

Websites for coaches, mentors, business consultants and independent trainers

from 990€ VAT excl.
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In the coaches and consultants industry, brand identity & logo design isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the coaches and consultants industry

If at least one of these sounds familiar, brand identity & logo design is the right lever.

    Brochure site that doesn't convert, zero lead funnel
    Generic message, indistinguishable from other coaches
    Call booking handled by email with availability ping-pong
    Manual session payments by bank transfer, no automation
    No email capture for nurturing warm prospects
What you take away

The concrete results

  • Logo in editable vector files (AI, SVG, PDF), yours forever
  • Colour palette with exact codes for web, print, and Pantone
  • Coordinated typography for headings and body, web + print
  • PDF brand book with usage rules, variants, mistakes to avoid
  • Ready-made core applications: business card, letterhead, social templates
  • 2-3 rounds of revision included, structured briefing at kick-off
Industry-specific

The features you simply can't go without

We include them by default on every brand identity & logo design project for the coaches and consultants industry.

  • Personal brand homepage with clear, unique positioning
  • Session/call booking with Calendly, SavvyCal or custom
  • Program sales with Stripe payments (one-off and subscription)
  • Lead magnet (ebook, free video course, assessment)
  • Email automation (ConvertKit, ActiveCampaign, MailerLite)
  • Client testimonials with measurable results
  • Programs section with promise, duration, price, transformation
  • Blog for SEO on your target audience's queries

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Adobe Illustrator
  • Adobe InDesign (brand book)
  • Figma
  • Pantone Color System
  • Google Fonts / Adobe Fonts (library fonts)
  • Independent type foundries (for custom fonts)
Pricing

Where it starts

990 €fromup to 4990 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical coaches and consultants business, our dedicated package is the simplest route.

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Compliance notes

If a coach carries out medical/psychological activity without being licensed: risk of practicing without a license (art. 348 of the Criminal Code). A coach who isn't a psychologist must avoid therapeutic claims. GDPR for newsletters and automation (explicit consent, double opt-in). If selling programs online to consumers: Consumer Code with a 14-day right of withdrawal (except for services already delivered with consent).

Frequently asked questions

brand identity & logo design for a coaches and consultants: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with coaches and consultants industry regulations?

Yes. For this industry we take into account: If a coach carries out medical/psychological activity without being licensed: risk of practicing without a license (art. 348 of the Criminal Code). A coach who isn't a psychologist must avoid therapeutic claims. GDPR for newsletters and automation (explicit consent, double opt-in). If selling programs online to consumers: Consumer Code with a 14-day right of withdrawal (except for services already delivered with consent). We always start from compliance, we don't add it afterwards.

Why isn't a €50 logo online good enough?

A €50 logo is almost always an adapted template, not a bespoke design. The problems come later: the file delivered is a low-resolution PNG (won't scale beyond a business card), the typography is a common free font (used by thousands of other companies), you have no exact colour codes for print, and no usage rules. The real cost isn't the logo: it's redoing everything in 18 months when you realise it can't keep up with your growth. A well-made identity lasts 8-10 years, and is worth every euro spent well.

Do you give me the editable files?

Yes, always. We deliver the Adobe Illustrator sources (.ai), SVG, vector PDFs, plus PNG/JPG in the positive/negative/monochrome variants. The files are yours: no watermark, no lock-in, no fee to use them. If tomorrow you switch agencies, you leave with everything in hand.

How long does the process take from brief to delivery?

4-5 working days for a Logo Essential, 7-9 days for a Full Identity, 10-12 days for a Complete Rebranding. Timelines depend heavily on how fast you give feedback on the concepts: if the revision rounds are concentrated into 1-2 days the project moves quickly, if responses come scattered across weeks it stretches. We agree the schedule on signing.

What exactly does the brand book contain?

The main logo and all variants (horizontal, vertical, monogram, monochrome, negative), clear space and minimum sizes, primary and secondary colour palette with HEX/RGB/CMYK/Pantone codes, type pairings with scale (headings H1-H6, body, caption), examples of correct and incorrect use, base iconography, and business card and letterhead templates. A 25-40 page PDF ready to share with your team or other suppliers.

Do you also do a restyle?

Yes. It's often the most sensible choice when the brand is recognised in the local market but the identity is dated. We start from the existing equity (recognisability, historic colours, distinctive lettering) and modernise without breaking the bond with your long-standing customers. The result is an identity that feels new but stays yours. Typical case: restaurants with 30 years of history, established professional firms, historic artisan brands.

Ready for brand identity & logo design in your coaches and consultants?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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