Brand identity & logo design for hotels, b&bs and farm stays
Sites for accommodation businesses with an integrated booking engine, immersive room galleries, integration with Booking.com and Airbnb, and a map of local attractions
In the hotels, b&bs and farm stays industry, brand identity & logo design isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.
The problems we see every time in the hotels, b&bs and farm stays industry
If at least one of these sounds familiar, brand identity & logo design is the right lever.
The concrete results
- Logo in editable vector files (AI, SVG, PDF), yours forever
- Colour palette with exact codes for web, print, and Pantone
- Coordinated typography for headings and body, web + print
- PDF brand book with usage rules, variants, mistakes to avoid
- Ready-made core applications: business card, letterhead, social templates
- 2-3 rounds of revision included, structured briefing at kick-off
The features you simply can't go without
We include them by default on every brand identity & logo design project for the hotels, b&bs and farm stays industry.
- Integrated booking engine (Simple Booking, Ericsoft, Bookingplanner)
- Calendar sync with Booking.com and Airbnb (channel manager)
- Immersive gallery for each room/apartment
- Room pages with amenities, beds, view
- Interactive map with nearby attractions and restaurants
- Reviews and testimonials section
- Direct promotions (discounted rates for bookings from the site)
- Gift cards and experience vouchers
What we work with
We choose the stack on a case-by-case basis, not by personal preference.
- Adobe Illustrator
- Adobe InDesign (brand book)
- Figma
- Pantone Color System
- Google Fonts / Adobe Fonts (library fonts)
- Independent type foundries (for custom fonts)
Where it starts
VAT excluded
The exact price depends on the scale of the project (pages, languages, integrations). For a typical hotels, b&bs and farm stays business, our dedicated package is the simplest route.
CIN — National Identification Code (Decree-Law 145/2023 converted into Law 191/2023, operational from 2024, must be displayed in listings and at the property), regional CIRs where still required, tourist tax, tourism SCIA, ISTAT tourism reporting, police reporting via Alloggiati Web. The site doesn't handle these obligations, but it must allow them to be integrated into the booking flow.
Frequently asked questions
brand identity & logo design for a hotels, b&bs and farm stays: how long does a project typically take?
It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.
Can I start even if I don't have all my content (text, photos) ready?
Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.
Can I update the site on my own after delivery?
Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.
Does the site comply with hotels, b&bs and farm stays industry regulations?
Yes. For this industry we take into account: CIN — National Identification Code (Decree-Law 145/2023 converted into Law 191/2023, operational from 2024, must be displayed in listings and at the property), regional CIRs where still required, tourist tax, tourism SCIA, ISTAT tourism reporting, police reporting via Alloggiati Web. The site doesn't handle these obligations, but it must allow them to be integrated into the booking flow. We always start from compliance, we don't add it afterwards.
Why does a hotels, b&bs and farm stays project cost more than a generic site?
The hotels, b&bs and farm stays industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.
Why isn't a €50 logo online good enough?
A €50 logo is almost always an adapted template, not a bespoke design. The problems come later: the file delivered is a low-resolution PNG (won't scale beyond a business card), the typography is a common free font (used by thousands of other companies), you have no exact colour codes for print, and no usage rules. The real cost isn't the logo: it's redoing everything in 18 months when you realise it can't keep up with your growth. A well-made identity lasts 8-10 years, and is worth every euro spent well.
Do you give me the editable files?
Yes, always. We deliver the Adobe Illustrator sources (.ai), SVG, vector PDFs, plus PNG/JPG in the positive/negative/monochrome variants. The files are yours: no watermark, no lock-in, no fee to use them. If tomorrow you switch agencies, you leave with everything in hand.
How long does the process take from brief to delivery?
4-5 working days for a Logo Essential, 7-9 days for a Full Identity, 10-12 days for a Complete Rebranding. Timelines depend heavily on how fast you give feedback on the concepts: if the revision rounds are concentrated into 1-2 days the project moves quickly, if responses come scattered across weeks it stretches. We agree the schedule on signing.
What exactly does the brand book contain?
The main logo and all variants (horizontal, vertical, monogram, monochrome, negative), clear space and minimum sizes, primary and secondary colour palette with HEX/RGB/CMYK/Pantone codes, type pairings with scale (headings H1-H6, body, caption), examples of correct and incorrect use, base iconography, and business card and letterhead templates. A 25-40 page PDF ready to share with your team or other suppliers.
Do you also do a restyle?
Yes. It's often the most sensible choice when the brand is recognised in the local market but the identity is dated. We start from the existing equity (recognisability, historic colours, distinctive lettering) and modernise without breaking the bond with your long-standing customers. The result is an identity that feels new but stays yours. Typical case: restaurants with 30 years of history, established professional firms, historic artisan brands.
Ready for brand identity & logo design in your hotels, b&bs and farm stays?
Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.
You might also like
- Brand identity & logo design for Restaurants, pizzerias and venuescombo
- Brand identity & logo design for Medical, dental and specialist practicescombo
- Web design & UX/UI for Hotels, B&Bs and farm staysWebsites that get noticed and that convertcombo
- SEO — Search Engine Optimization for Hotels, B&Bs and farm staysGet found by the people searching for what you offercombo
- All Brand identity & logo design servicesservice