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evvivaweb

Brand identity & logo design

A visual identity that makes you recognisable, not just a logo

from 990 VAT excl.
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A well-made visual identity isn't 'a nice logo': it's a coherent system that works from the 16x16 favicon to a 3-metre signage panel, from the Instagram feed to the PDF invoice. We always start from an in-depth brief (sector, target, positioning, values, visual references you like and don't like), produce 2-3 distinct logo concepts, refine the chosen one, define a primary and secondary palette with exact codes (HEX, RGB, CMYK, Pantone), select type pairings compatible with the intended use (web + print + Office), write usage rules (minimum spacing, positive/negative/monochrome variants, common mistakes to avoid), and produce the core applications. All in the PDF brand book and the editable files, yours forever.

Who it's for

If you recognise yourself in one of these problems, we're the right partner.

  • A logo made years ago in Word or by a relative, not scalable as a vector
  • Every piece using different fonts and colours, the brand looking amateur
  • Website, business card, and social typography not coordinated
  • No usage rules: every collaborator reinterprets it their own way
  • Colours used from memory, never coded exactly (HEX/CMYK)

What you take away

What concretely changes in your business.

  • Logo in editable vector files (AI, SVG, PDF), yours forever
  • Colour palette with exact codes for web, print, and Pantone
  • Coordinated typography for headings and body, web + print
  • PDF brand book with usage rules, variants, mistakes to avoid
  • Ready-made core applications: business card, letterhead, social templates
  • 2-3 rounds of revision included, structured briefing at kick-off

How we work

A linear process, no endless meetings. We keep you posted and deliver on the date.

Step 1

Analysis

We understand what you really need: goals, audience, constraints.

Step 2

Proposal

We present a plan with clear timing, costs and deliverables.

Step 3

Execution

We work with frequent reviews, no surprises at the end of the project.

Step 4

Delivery & support

Training included + 30 days of technical support.

What we work with

We choose the stack based on your case, not on personal preferences.

  • Adobe Illustrator
  • Adobe InDesign (brand book)
  • Figma
  • Pantone Color System
  • Google Fonts / Adobe Fonts (library fonts)
  • Independent type foundries (for custom fonts)

Pricing

from990 €up to 4990 €

VAT excluded

Three tiers: Logo Essential €990 (logo + 2 variants + palette + 1 primary font, 4-5 days), Full Identity €2,490 (logo + complete brand book + core applications: business card/letterhead/social templates, 7-9 days), Complete Rebranding €4,990 (logo + extended brand book + icon system + editorial templates + advanced print applications, 10-12 days). Every project includes a structured briefing, 2-3 initial concepts, and 2 rounds of revision on the chosen concept. Payment 50% on signing, 50% on final delivery.

Frequently asked questions

Why isn't a €50 logo online good enough?

A €50 logo is almost always an adapted template, not a bespoke design. The problems come later: the file delivered is a low-resolution PNG (won't scale beyond a business card), the typography is a common free font (used by thousands of other companies), you have no exact colour codes for print, and no usage rules. The real cost isn't the logo: it's redoing everything in 18 months when you realise it can't keep up with your growth. A well-made identity lasts 8-10 years, and is worth every euro spent well.

Do you give me the editable files?

Yes, always. We deliver the Adobe Illustrator sources (.ai), SVG, vector PDFs, plus PNG/JPG in the positive/negative/monochrome variants. The files are yours: no watermark, no lock-in, no fee to use them. If tomorrow you switch agencies, you leave with everything in hand.

How long does the process take from brief to delivery?

4-5 working days for a Logo Essential, 7-9 days for a Full Identity, 10-12 days for a Complete Rebranding. Timelines depend heavily on how fast you give feedback on the concepts: if the revision rounds are concentrated into 1-2 days the project moves quickly, if responses come scattered across weeks it stretches. We agree the schedule on signing.

What exactly does the brand book contain?

The main logo and all variants (horizontal, vertical, monogram, monochrome, negative), clear space and minimum sizes, primary and secondary colour palette with HEX/RGB/CMYK/Pantone codes, type pairings with scale (headings H1-H6, body, caption), examples of correct and incorrect use, base iconography, and business card and letterhead templates. A 25-40 page PDF ready to share with your team or other suppliers.

Do you also do a restyle?

Yes. It's often the most sensible choice when the brand is recognised in the local market but the identity is dated. We start from the existing equity (recognisability, historic colours, distinctive lettering) and modernise without breaking the bond with your long-standing customers. The result is an identity that feels new but stays yours. Typical case: restaurants with 30 years of history, established professional firms, historic artisan brands.