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evvivaweb

Content marketing & copywriting for insurance agencies

Websites for insurance agencies, brokers and IVASS-registered intermediaries

from 390€ VAT excl.
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In the insurance agencies industry, content marketing & copywriting isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the insurance agencies industry

If at least one of these sounds familiar, content marketing & copywriting is the right lever.

    Generic site, no explanation of the difference between products
    Missing IVASS transparency (RUI registration, IPID, conflicts of interest)
    Quote form too short, unqualified leads
    No integration with insurance comparison tools or management software
    Unclear communication on coverage/exclusions (risk of IVASS sanctions)
What you take away

The concrete results

  • A structured 3-6 month editorial plan with clear priorities
  • Keyword research on real local data (not generic global tools)
  • A human copywriter dedicated to your sector, briefed on your brand tone
  • On-page SEO optimisation included (title, meta, schema, internal linking)
  • Monthly report with rankings and traffic generated by the articles
  • Content that keeps working for years after publication
Industry-specific

The features you simply can't go without

We include them by default on every content marketing & copywriting project for the insurance agencies industry.

  • Detailed product areas (auto, home, life, accident, professional liability)
  • Quote requests with product-specific pre-qualification
  • Mandatory downloadable information documents (IPID, DIP, supplementary DIP)
  • Complete transparency section (RUI, section, commissions, complaints)
  • Comparison-tool integration (Facile.it, SegugioBroker for independent brokers)
  • Insurance management software integration (ECO, Mansutti, Universo Assicurativo)
  • Educational blog on coverage and claims (with regulatory disclaimer)
  • Client area for managing policies and claims

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Ahrefs
  • SEMrush
  • Google Search Console
  • Google Keyword Planner
  • Surfer SEO
  • ContentShake AI (as a tool, not the final generator)
  • Grammarly Business
  • WordPress / Next.js CMS
Pricing

Where it starts

390 €/monthup to 1490 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical insurance agencies business, our dedicated package is the simplest route.

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Compliance notes

IVASS Regulations 40/2018 and 41/2018 (intermediaries and pre-contractual information). Insurance Code, Legislative Decree 209/2005. RUI registration mandatory, with the relevant section (A agents, B brokers, C banks/SIM, D banks/intermediaries, E collaborators). Mandatory documents: IPID (for non-life products) or DIP + supplementary DIP (for life IBIPs). GDPR for sensitive data (health in accident/life policies).

Frequently asked questions

content marketing & copywriting for a insurance agencies: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with insurance agencies industry regulations?

Yes. For this industry we take into account: IVASS Regulations 40/2018 and 41/2018 (intermediaries and pre-contractual information). Insurance Code, Legislative Decree 209/2005. RUI registration mandatory, with the relevant section (A agents, B brokers, C banks/SIM, D banks/intermediaries, E collaborators). Mandatory documents: IPID (for non-life products) or DIP + supplementary DIP (for life IBIPs). GDPR for sensitive data (health in accident/life policies). We always start from compliance, we don't add it afterwards.

Why does a insurance agencies project cost more than a generic site?

The insurance agencies industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Are the articles written by AI or by people?

By human copywriters, briefed on your sector and your brand tone. We use AI tools for support (keyword research, briefs, structure), but the final text is written and edited by people. The technical reason: Google's SpamBrain updates of 2024-2025 and the EEAT guidelines (Expertise, Experience, Authoritativeness, Trust) penalise raw AI-generated content. The practical reason: AI text without editing sounds impersonal and doesn't convert.

How many articles a month does the plan include?

The base plan (€390/month) includes 4 SEO-optimised articles/month of 800-1200 words. The top plan (€1,490/month) includes 8 articles/month plus 1 quarterly pillar page (long-form content of 2,500-4,000 words that becomes a topic hub). Intermediate plans configurable on request. The number of articles is a means, not the end: if you need 6 articles/month but at higher quality, we can recalibrate.

Who publishes the articles on my site?

We do it directly, if you give us editor access to the CMS. We deliver each article already published in staging (draft) with images, meta tags, and schema markup ready; you approve and we publish. If you prefer to publish yourself, we hand you the ready Markdown/Google Doc file. No surcharge either way.

How do you choose the topics?

We start from structured keyword research: competitor analysis (who ranks for your target queries, what gaps they've left), real search volume (Ahrefs/SEMrush on the local database), and search intent (informational, commercial, transactional). We prioritise topics with a favourable volume/difficulty ratio and business relevance. The editorial plan is a shared Google Sheet updated monthly with you.

How long before SEO results show from the content?

The first signals (impressions, long-tail rankings) appear between 2 and 4 months. Consolidated organic traffic between 6 and 12 months. Content marketing is a compounding investment: the first months feel like little, then growth accelerates because each new article inherits the domain authority built by the previous ones. That's why we ask for a minimum 6-month commitment: below that, the data isn't enough to judge.

Is it worth it for B2B with a long sales cycle?

Especially so. B2B content marketing is exactly what you need when the decision cycle runs for months: the decision-maker looks for information in the awareness phase, evaluates in the consideration phase, chooses in the decision phase. Content specific to each phase (educational guides, comparisons, case studies) builds trust across the whole journey. Our B2B clients in consulting, legal, accountancy, and industrial B2B get the strongest benefits from this service.

Ready for content marketing & copywriting in your insurance agencies?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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