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Content marketing & copywriting for medical, dental and specialist practices

Websites for medical and dental practices, outpatient clinics and specialists

from 390€ VAT excl.
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In the medical, dental and specialist practices industry, content marketing & copywriting isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the medical, dental and specialist practices industry

If at least one of these sounds familiar, content marketing & copywriting is the right lever.

    Website not compliant with healthcare advertising guidelines
    Booking by phone only, long waiting times for the patient
    Sensitive data handled without a proper GDPR legal basis
    No detailed, readable service pages
    No presence in local searches (dentist + city, specialist nearby)
What you take away

The concrete results

  • A structured 3-6 month editorial plan with clear priorities
  • Keyword research on real local data (not generic global tools)
  • A human copywriter dedicated to your sector, briefed on your brand tone
  • On-page SEO optimisation included (title, meta, schema, internal linking)
  • Monthly report with rankings and traffic generated by the articles
  • Content that keeps working for years after publication
Industry-specific

The features you simply can't go without

We include them by default on every content marketing & copywriting project for the medical, dental and specialist practices industry.

  • Online appointment booking with professional calendar
  • Healthcare GDPR compliance (legal basis, consent, DPO)
  • Service/treatment pages with informative descriptions
  • Medical team profiles with photo, qualifications, specialisations
  • Patient portal (optional)
  • Prevention and health information blog
  • Healthcare management software integration (Doctolib, MioDottore)
  • First-visit form with pre-assessment

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Ahrefs
  • SEMrush
  • Google Search Console
  • Google Keyword Planner
  • Surfer SEO
  • ContentShake AI (as a tool, not the final generator)
  • Grammarly Business
  • WordPress / Next.js CMS
Pricing

Where it starts

390 €/monthup to 1490 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical medical, dental and specialist practices business, our dedicated package is the simplest route.

Get a quoteSee the Medical practice package
Compliance notes

Strict legal obligations: art. 1 para. 525 L. 145/2018 and D.L. 69/2023 converted into L. 103/2023 (healthcare advertising: informative only, no promotional/comparative/suggestive content), FNOMCeO guidelines on the matter, GDPR special category (art. 9 EU Reg. 2016/679), requirement to appoint a DPO if processing on a large scale, transparency on the medical director and regional authorisation (for outpatient clinic facilities).

Frequently asked questions

content marketing & copywriting for a medical, dental and specialist practices: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with medical, dental and specialist practices industry regulations?

Yes. For this industry we take into account: Strict legal obligations: art. 1 para. 525 L. 145/2018 and D.L. 69/2023 converted into L. 103/2023 (healthcare advertising: informative only, no promotional/comparative/suggestive content), FNOMCeO guidelines on the matter, GDPR special category (art. 9 EU Reg. 2016/679), requirement to appoint a DPO if processing on a large scale, transparency on the medical director and regional authorisation (for outpatient clinic facilities). We always start from compliance, we don't add it afterwards.

Why does a medical, dental and specialist practices project cost more than a generic site?

The medical, dental and specialist practices industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Are the articles written by AI or by people?

By human copywriters, briefed on your sector and your brand tone. We use AI tools for support (keyword research, briefs, structure), but the final text is written and edited by people. The technical reason: Google's SpamBrain updates of 2024-2025 and the EEAT guidelines (Expertise, Experience, Authoritativeness, Trust) penalise raw AI-generated content. The practical reason: AI text without editing sounds impersonal and doesn't convert.

How many articles a month does the plan include?

The base plan (€390/month) includes 4 SEO-optimised articles/month of 800-1200 words. The top plan (€1,490/month) includes 8 articles/month plus 1 quarterly pillar page (long-form content of 2,500-4,000 words that becomes a topic hub). Intermediate plans configurable on request. The number of articles is a means, not the end: if you need 6 articles/month but at higher quality, we can recalibrate.

Who publishes the articles on my site?

We do it directly, if you give us editor access to the CMS. We deliver each article already published in staging (draft) with images, meta tags, and schema markup ready; you approve and we publish. If you prefer to publish yourself, we hand you the ready Markdown/Google Doc file. No surcharge either way.

How do you choose the topics?

We start from structured keyword research: competitor analysis (who ranks for your target queries, what gaps they've left), real search volume (Ahrefs/SEMrush on the local database), and search intent (informational, commercial, transactional). We prioritise topics with a favourable volume/difficulty ratio and business relevance. The editorial plan is a shared Google Sheet updated monthly with you.

How long before SEO results show from the content?

The first signals (impressions, long-tail rankings) appear between 2 and 4 months. Consolidated organic traffic between 6 and 12 months. Content marketing is a compounding investment: the first months feel like little, then growth accelerates because each new article inherits the domain authority built by the previous ones. That's why we ask for a minimum 6-month commitment: below that, the data isn't enough to judge.

Is it worth it for B2B with a long sales cycle?

Especially so. B2B content marketing is exactly what you need when the decision cycle runs for months: the decision-maker looks for information in the awareness phase, evaluates in the consideration phase, chooses in the decision phase. Content specific to each phase (educational guides, comparisons, case studies) builds trust across the whole journey. Our B2B clients in consulting, legal, accountancy, and industrial B2B get the strongest benefits from this service.

Ready for content marketing & copywriting in your medical, dental and specialist practices?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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