Skip to main content
evvivaweb

Content marketing & copywriting

Content that answers the questions of your future customers

from 390€ VAT excl.
Get a quote

Content marketing is the most underrated compounding digital asset for Italian SMEs: every well-made article keeps bringing organic traffic for 3-5 years, builds authority in your sector, and feeds your chatbot and ad campaigns with specific landing pages. We start from in-depth keyword research (competitors, real search volume, intent), build a 3-6 month editorial plan, and produce 4-8 pieces of content a month with human copywriters (not raw AI) who know the sector. Every piece is optimised for on-page SEO (title, meta, Article schema, internal linking) and has a call to action aligned with the funnel. Monthly reporting on rankings and traffic generated.

Who it's for

If you recognise yourself in one of these problems, we're the right partner.

  • Company blog idle for months, written 'whenever there's time'
  • Articles that don't rank because they're written without keyword research
  • Generic copy identical to every competitor
  • Raw AI-generated content penalised by Google (SpamBrain update 2024-2025)
  • No internal linking strategy: isolated articles with no authority

What you take away

What concretely changes in your business.

  • A structured 3-6 month editorial plan with clear priorities
  • Keyword research on real local data (not generic global tools)
  • A human copywriter dedicated to your sector, briefed on your brand tone
  • On-page SEO optimisation included (title, meta, schema, internal linking)
  • Monthly report with rankings and traffic generated by the articles
  • Content that keeps working for years after publication

How we work

A linear process, no endless meetings. We keep you posted and deliver on the date.

Step 1

Analysis

We understand what you really need: goals, audience, constraints.

Step 2

Proposal

We present a plan with clear timing, costs and deliverables.

Step 3

Execution

We work with frequent reviews, no surprises at the end of the project.

Step 4

Delivery & support

Training included + 30 days of technical support.

What we work with

We choose the stack based on your case, not on personal preferences.

  • Ahrefs
  • SEMrush
  • Google Search Console
  • Google Keyword Planner
  • Surfer SEO
  • ContentShake AI (as a tool, not the final generator)
  • Grammarly Business
  • WordPress / Next.js CMS

Pricing

390 €/monthup to 1490 €/month

VAT excluded

Monthly editorial production fee: the base plan is 4 SEO-optimised articles/month of 800-1200 words, the top plan is 8 articles/month plus 1 quarterly pillar page (long-form content of 2,500-4,000 words). Separately there's a one-off setup fee of €790 covering in-depth keyword research, a 3-month editorial plan, and a tone of voice document. Recommended minimum commitment of 6 months to assess SEO results. Monthly report with rankings and traffic included.

Request an editorial plan

Industries where content marketing & copywriting works best

Typical use cases by category.

Frequently asked questions

Are the articles written by AI or by people?

By human copywriters, briefed on your sector and your brand tone. We use AI tools for support (keyword research, briefs, structure), but the final text is written and edited by people. The technical reason: Google's SpamBrain updates of 2024-2025 and the EEAT guidelines (Expertise, Experience, Authoritativeness, Trust) penalise raw AI-generated content. The practical reason: AI text without editing sounds impersonal and doesn't convert.

How many articles a month does the plan include?

The base plan (€390/month) includes 4 SEO-optimised articles/month of 800-1200 words. The top plan (€1,490/month) includes 8 articles/month plus 1 quarterly pillar page (long-form content of 2,500-4,000 words that becomes a topic hub). Intermediate plans configurable on request. The number of articles is a means, not the end: if you need 6 articles/month but at higher quality, we can recalibrate.

Who publishes the articles on my site?

We do it directly, if you give us editor access to the CMS. We deliver each article already published in staging (draft) with images, meta tags, and schema markup ready; you approve and we publish. If you prefer to publish yourself, we hand you the ready Markdown/Google Doc file. No surcharge either way.

How do you choose the topics?

We start from structured keyword research: competitor analysis (who ranks for your target queries, what gaps they've left), real search volume (Ahrefs/SEMrush on the local database), and search intent (informational, commercial, transactional). We prioritise topics with a favourable volume/difficulty ratio and business relevance. The editorial plan is a shared Google Sheet updated monthly with you.

How long before SEO results show from the content?

The first signals (impressions, long-tail rankings) appear between 2 and 4 months. Consolidated organic traffic between 6 and 12 months. Content marketing is a compounding investment: the first months feel like little, then growth accelerates because each new article inherits the domain authority built by the previous ones. That's why we ask for a minimum 6-month commitment: below that, the data isn't enough to judge.

Is it worth it for B2B with a long sales cycle?

Especially so. B2B content marketing is exactly what you need when the decision cycle runs for months: the decision-maker looks for information in the awareness phase, evaluates in the consideration phase, chooses in the decision phase. Content specific to each phase (educational guides, comparisons, case studies) builds trust across the whole journey. Our B2B clients in consulting, legal, accountancy, and industrial B2B get the strongest benefits from this service.

You might also like