E-commerce for tradespeople and small businesses
Websites for tradespeople, small local businesses, plumbers, electricians, carpenters, painters
In the tradespeople and small businesses industry, e-commerce isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.
The problems we see every time in the tradespeople and small businesses industry
If at least one of these sounds familiar, e-commerce is the right lever.
The concrete results
- Fast platform, compliant with Core Web Vitals
- Italian payment methods (Stripe, PayPal, Satispay, bank transfer)
- Courier integrations (BRT, GLS, SDA, Poste, DHL)
- Automatic VAT handling with split payment where required
- Native on-page SEO and Product/Offer schema
The features you simply can't go without
We include them by default on every e-commerce project for the tradespeople and small businesses industry.
- Clear homepage with main services and service area
- Dedicated service pages (plumbing, heating, electrical, etc.)
- Gallery of completed jobs with a description of the work
- Short quote form (3-5 fields, no friction)
- Google Business integrated with LocalBusiness schema
- Customer reviews (Google Reviews embed)
- Service area with map and covered postcodes
- Practical-advice blog for long-term SEO (optional)
What we work with
We choose the stack on a case-by-case basis, not by personal preference.
- Shopify
- WooCommerce
- Magento 2
- PrestaShop
- Headless (Next.js + Sanity/Strapi)
Where it starts
VAT excluded
The exact price depends on the scale of the project (pages, languages, integrations). For a typical tradespeople and small businesses business, our dedicated package is the simplest route.
Registration in the Register of Craft Businesses (Law 443/1985) is mandatory. Technical qualifications for systems (Ministerial Decree 37/2008: electrical, gas, water). Municipal SCIA to start operating. VAT number and REA shown in the footer. For advance payments: compliance with the Consumer Code if the customer is a final consumer.
Frequently asked questions
e-commerce for a tradespeople and small businesses: how long does a project typically take?
It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.
Can I start even if I don't have all my content (text, photos) ready?
Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.
Can I update the site on my own after delivery?
Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.
Does the site comply with tradespeople and small businesses industry regulations?
Yes. For this industry we take into account: Registration in the Register of Craft Businesses (Law 443/1985) is mandatory. Technical qualifications for systems (Ministerial Decree 37/2008: electrical, gas, water). Municipal SCIA to start operating. VAT number and REA shown in the footer. For advance payments: compliance with the Consumer Code if the customer is a final consumer. We always start from compliance, we don't add it afterwards.
Which e-commerce platform is best to choose?
It depends on the number of products, operational complexity and budget. Shopify is quick to launch and ideal up to 500 products, WooCommerce offers more flexibility if you already use WordPress, Magento scales better with very large catalogues and B2B. We'll assess the right solution together in the quote.
How long does it take to get an e-commerce store online?
With Shop Base (up to 50 products) around 14-18 working days, with Shop Pro 21-28 days; for Enterprise quotes it depends on the complexity of the integrations. Timelines start once we receive your copy, photos and product list.
Are domain and hosting included?
The first year of hosting is always included. The domain is registered in your name with a separate annual cost. After the first year we offer dedicated hosting plans or management on the chosen platform (e.g. Shopify Plus).
Can I manage products on my own after delivery?
Yes, all our e-commerce stores are delivered with full admin access and a training session on using the dashboard. We also offer monthly maintenance plans for those who prefer to delegate.
Ready for e-commerce in your tradespeople and small businesses?
Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.
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