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E-commerce for cosmetics and beauty

E-commerce for cosmetic, skincare, makeup and perfumery brands

from 1999€ VAT excl.
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In the cosmetics and beauty industry, e-commerce isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the cosmetics and beauty industry

If at least one of these sounds familiar, e-commerce is the right lever.

    Product pages without the full INCI list, so the informed customer bounces
    Zero personalisation (everyone sees the same homepage)
    No routine quiz, no skincare guide by skin type
    Cosmetic returns handled poorly (hygiene and health regulations)
    Checkout with no samples, cross-sell or bundles
What you take away

The concrete results

  • Fast platform, compliant with Core Web Vitals
  • Italian payment methods (Stripe, PayPal, Satispay, bank transfer)
  • Courier integrations (BRT, GLS, SDA, Poste, DHL)
  • Automatic VAT handling with split payment where required
  • Native on-page SEO and Product/Offer schema
Industry-specific

The features you simply can't go without

We include them by default on every e-commerce project for the cosmetics and beauty industry.

  • Product pages with full INCI list, benefits, skin/hair type
  • Personalised routine quiz with a recommendation algorithm
  • Bundles and kits with automatic discount
  • Free samples at checkout (above an order threshold)
  • Product review integration with customer photos (Yotpo, Loox, Judge.me)
  • Educational blog on ingredients, routines and skin types
  • Loyalty programme with points, referrals and a birthday gift
  • EU Cosmetics Regulation compliance (CPNP notification, valid claims)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Shopify
  • WooCommerce
  • Magento 2
  • PrestaShop
  • Headless (Next.js + Sanity/Strapi)
Pricing

Where it starts

1999 €fromup to 9999 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical cosmetics and beauty business, our dedicated package is the simplest route.

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Compliance notes

EU Regulation 1223/2009 (cosmetic products): mandatory CPNP notification, Responsible Person, PIF (Product Information File), claims backed by evidence, INCI on the label. EU Regulation 655/2013 on cosmetic claims (no medical claims). GDPR for accounts and marketing. Consumer Code: 14-day right of withdrawal, but limited for sealed products once opened (art. 59 letter e).

Frequently asked questions

e-commerce for a cosmetics and beauty: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with cosmetics and beauty industry regulations?

Yes. For this industry we take into account: EU Regulation 1223/2009 (cosmetic products): mandatory CPNP notification, Responsible Person, PIF (Product Information File), claims backed by evidence, INCI on the label. EU Regulation 655/2013 on cosmetic claims (no medical claims). GDPR for accounts and marketing. Consumer Code: 14-day right of withdrawal, but limited for sealed products once opened (art. 59 letter e). We always start from compliance, we don't add it afterwards.

Why does a cosmetics and beauty project cost more than a generic site?

The cosmetics and beauty industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Which e-commerce platform is best to choose?

It depends on the number of products, operational complexity and budget. Shopify is quick to launch and ideal up to 500 products, WooCommerce offers more flexibility if you already use WordPress, Magento scales better with very large catalogues and B2B. We'll assess the right solution together in the quote.

How long does it take to get an e-commerce store online?

With Shop Base (up to 50 products) around 14-18 working days, with Shop Pro 21-28 days; for Enterprise quotes it depends on the complexity of the integrations. Timelines start once we receive your copy, photos and product list.

Are domain and hosting included?

The first year of hosting is always included. The domain is registered in your name with a separate annual cost. After the first year we offer dedicated hosting plans or management on the chosen platform (e.g. Shopify Plus).

Can I manage products on my own after delivery?

Yes, all our e-commerce stores are delivered with full admin access and a training session on using the dashboard. We also offer monthly maintenance plans for those who prefer to delegate.

Ready for e-commerce in your cosmetics and beauty?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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