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SEO — Search Engine Optimization for cosmetics and beauty

E-commerce for cosmetic, skincare, makeup and perfumery brands

from 590€ VAT excl.
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In the cosmetics and beauty industry, seo — search engine optimization isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the cosmetics and beauty industry

If at least one of these sounds familiar, seo — search engine optimization is the right lever.

    Product pages without the full INCI list, so the informed customer bounces
    Zero personalisation (everyone sees the same homepage)
    No routine quiz, no skincare guide by skin type
    Cosmetic returns handled poorly (hygiene and health regulations)
    Checkout with no samples, cross-sell or bundles
What you take away

The concrete results

  • Growing qualified organic traffic
  • Lower acquisition cost over time
  • Keyword research on real Italian data
  • Transparent monthly report with defined KPIs
  • No black-hat techniques that risk penalties
Industry-specific

The features you simply can't go without

We include them by default on every seo — search engine optimization project for the cosmetics and beauty industry.

  • Product pages with full INCI list, benefits, skin/hair type
  • Personalised routine quiz with a recommendation algorithm
  • Bundles and kits with automatic discount
  • Free samples at checkout (above an order threshold)
  • Product review integration with customer photos (Yotpo, Loox, Judge.me)
  • Educational blog on ingredients, routines and skin types
  • Loyalty programme with points, referrals and a birthday gift
  • EU Cosmetics Regulation compliance (CPNP notification, valid claims)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
Pricing

Where it starts

590 €/monthup to 2500 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical cosmetics and beauty business, our dedicated package is the simplest route.

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Compliance notes

EU Regulation 1223/2009 (cosmetic products): mandatory CPNP notification, Responsible Person, PIF (Product Information File), claims backed by evidence, INCI on the label. EU Regulation 655/2013 on cosmetic claims (no medical claims). GDPR for accounts and marketing. Consumer Code: 14-day right of withdrawal, but limited for sealed products once opened (art. 59 letter e).

Frequently asked questions

seo — search engine optimization for a cosmetics and beauty: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with cosmetics and beauty industry regulations?

Yes. For this industry we take into account: EU Regulation 1223/2009 (cosmetic products): mandatory CPNP notification, Responsible Person, PIF (Product Information File), claims backed by evidence, INCI on the label. EU Regulation 655/2013 on cosmetic claims (no medical claims). GDPR for accounts and marketing. Consumer Code: 14-day right of withdrawal, but limited for sealed products once opened (art. 59 letter e). We always start from compliance, we don't add it afterwards.

Why does a cosmetics and beauty project cost more than a generic site?

The cosmetics and beauty industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

How long does it take to see results from SEO?

The first signs of improvement are visible after 2-3 months (more impressions, long-tail rankings). Consolidated results between 6 and 12 months. We don't guarantee specific positions or first-page rankings in a short time: anyone who promises that is probably lying.

How much does an SEO service cost?

Our plans start at €590/month for local projects and go up to €2,500/month for complex national strategies. The price depends on keyword competitiveness, the current state of the site and the scope of the work.

What does the monthly report include?

Rankings for the tracked keywords, segmented organic traffic, conversions attributable to SEO, links acquired during the month, work carried out, and the plan for the following month. Transparent, with no marketing vanity.

Do you also work with sites that have penalties?

Yes, we recover penalised sites (manual or algorithmic). First we run a penalty audit to understand the causes and the feasibility of recovery. We don't guarantee full restoration, but we work on the maximum improvement possible.

Ready for seo — search engine optimization in your cosmetics and beauty?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

Get a quote

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