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E-commerce for pharmacies and parapharmacies

Websites and e-commerce for pharmacies and parapharmacies

from 1999€ VAT excl.
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In the pharmacies and parapharmacies industry, e-commerce isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the pharmacies and parapharmacies industry

If at least one of these sounds familiar, e-commerce is the right lever.

    A 2010-era showcase site, with no e-commerce or booking
    Online sales without ministry authorisation (illegal)
    Product pages with prohibited therapeutic claims
    No bookable in-pharmacy services (swab tests, vaccines, blood tests)
    No integration with management software (FarmaManager, Wingesfar, CGM)
What you take away

The concrete results

  • Fast platform, compliant with Core Web Vitals
  • Italian payment methods (Stripe, PayPal, Satispay, bank transfer)
  • Courier integrations (BRT, GLS, SDA, Poste, DHL)
  • Automatic VAT handling with split payment where required
  • Native on-page SEO and Product/Offer schema
Industry-specific

The features you simply can't go without

We include them by default on every e-commerce project for the pharmacies and parapharmacies industry.

  • OTC e-commerce with Ministry of Health authorisation and EU logo
  • Compliant product pages (no prohibited therapeutic claims)
  • In-pharmacy service booking (swab tests, ECG, blood tests, vaccines)
  • Secure customer area with order history and repeat prescriptions
  • Pharmacy management software integration (FarmaManager, Wingesfar, CGM, Sogei)
  • Health advice blog written by pharmacists (with a visible author)
  • Click & Collect for in-pharmacy pickup
  • Healthcare GDPR compliance (health data under art. 9)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Shopify
  • WooCommerce
  • Magento 2
  • PrestaShop
  • Headless (Next.js + Sanity/Strapi)
Pricing

Where it starts

1999 €fromup to 9999 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical pharmacies and parapharmacies business, our dedicated package is the simplest route.

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Compliance notes

Legislative Decree 17/2014 (online OTC sales with Ministry of Health authorisation and a mandatory clickable EU identification logo). Legislative Decree 219/2006, the Medicines Code (advertising). FOFI Code of Conduct. GDPR art. 9 for health data and electronic prescriptions. Electronic NHS prescription: integration with the TS System (Sogei). Ban on advertising prescription-only medicines. Regulated medicine pricing (no discounting on NHS items).

Frequently asked questions

e-commerce for a pharmacies and parapharmacies: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with pharmacies and parapharmacies industry regulations?

Yes. For this industry we take into account: Legislative Decree 17/2014 (online OTC sales with Ministry of Health authorisation and a mandatory clickable EU identification logo). Legislative Decree 219/2006, the Medicines Code (advertising). FOFI Code of Conduct. GDPR art. 9 for health data and electronic prescriptions. Electronic NHS prescription: integration with the TS System (Sogei). Ban on advertising prescription-only medicines. Regulated medicine pricing (no discounting on NHS items). We always start from compliance, we don't add it afterwards.

Why does a pharmacies and parapharmacies project cost more than a generic site?

The pharmacies and parapharmacies industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Which e-commerce platform is best to choose?

It depends on the number of products, operational complexity and budget. Shopify is quick to launch and ideal up to 500 products, WooCommerce offers more flexibility if you already use WordPress, Magento scales better with very large catalogues and B2B. We'll assess the right solution together in the quote.

How long does it take to get an e-commerce store online?

With Shop Base (up to 50 products) around 14-18 working days, with Shop Pro 21-28 days; for Enterprise quotes it depends on the complexity of the integrations. Timelines start once we receive your copy, photos and product list.

Are domain and hosting included?

The first year of hosting is always included. The domain is registered in your name with a separate annual cost. After the first year we offer dedicated hosting plans or management on the chosen platform (e.g. Shopify Plus).

Can I manage products on my own after delivery?

Yes, all our e-commerce stores are delivered with full admin access and a training session on using the dashboard. We also offer monthly maintenance plans for those who prefer to delegate.

Ready for e-commerce in your pharmacies and parapharmacies?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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