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SEO — Search Engine Optimization for pharmacies and parapharmacies

Websites and e-commerce for pharmacies and parapharmacies

from 590€ VAT excl.
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In the pharmacies and parapharmacies industry, seo — search engine optimization isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the pharmacies and parapharmacies industry

If at least one of these sounds familiar, seo — search engine optimization is the right lever.

    A 2010-era showcase site, with no e-commerce or booking
    Online sales without ministry authorisation (illegal)
    Product pages with prohibited therapeutic claims
    No bookable in-pharmacy services (swab tests, vaccines, blood tests)
    No integration with management software (FarmaManager, Wingesfar, CGM)
What you take away

The concrete results

  • Growing qualified organic traffic
  • Lower acquisition cost over time
  • Keyword research on real Italian data
  • Transparent monthly report with defined KPIs
  • No black-hat techniques that risk penalties
Industry-specific

The features you simply can't go without

We include them by default on every seo — search engine optimization project for the pharmacies and parapharmacies industry.

  • OTC e-commerce with Ministry of Health authorisation and EU logo
  • Compliant product pages (no prohibited therapeutic claims)
  • In-pharmacy service booking (swab tests, ECG, blood tests, vaccines)
  • Secure customer area with order history and repeat prescriptions
  • Pharmacy management software integration (FarmaManager, Wingesfar, CGM, Sogei)
  • Health advice blog written by pharmacists (with a visible author)
  • Click & Collect for in-pharmacy pickup
  • Healthcare GDPR compliance (health data under art. 9)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
Pricing

Where it starts

590 €/monthup to 2500 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical pharmacies and parapharmacies business, our dedicated package is the simplest route.

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Compliance notes

Legislative Decree 17/2014 (online OTC sales with Ministry of Health authorisation and a mandatory clickable EU identification logo). Legislative Decree 219/2006, the Medicines Code (advertising). FOFI Code of Conduct. GDPR art. 9 for health data and electronic prescriptions. Electronic NHS prescription: integration with the TS System (Sogei). Ban on advertising prescription-only medicines. Regulated medicine pricing (no discounting on NHS items).

Frequently asked questions

seo — search engine optimization for a pharmacies and parapharmacies: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with pharmacies and parapharmacies industry regulations?

Yes. For this industry we take into account: Legislative Decree 17/2014 (online OTC sales with Ministry of Health authorisation and a mandatory clickable EU identification logo). Legislative Decree 219/2006, the Medicines Code (advertising). FOFI Code of Conduct. GDPR art. 9 for health data and electronic prescriptions. Electronic NHS prescription: integration with the TS System (Sogei). Ban on advertising prescription-only medicines. Regulated medicine pricing (no discounting on NHS items). We always start from compliance, we don't add it afterwards.

Why does a pharmacies and parapharmacies project cost more than a generic site?

The pharmacies and parapharmacies industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

How long does it take to see results from SEO?

The first signs of improvement are visible after 2-3 months (more impressions, long-tail rankings). Consolidated results between 6 and 12 months. We don't guarantee specific positions or first-page rankings in a short time: anyone who promises that is probably lying.

How much does an SEO service cost?

Our plans start at €590/month for local projects and go up to €2,500/month for complex national strategies. The price depends on keyword competitiveness, the current state of the site and the scope of the work.

What does the monthly report include?

Rankings for the tracked keywords, segmented organic traffic, conversions attributable to SEO, links acquired during the month, work carried out, and the plan for the following month. Transparent, with no marketing vanity.

Do you also work with sites that have penalties?

Yes, we recover penalised sites (manual or algorithmic). First we run a penalty audit to understand the causes and the feasibility of recovery. We don't guarantee full restoration, but we work on the maximum improvement possible.

Ready for seo — search engine optimization in your pharmacies and parapharmacies?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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