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E-commerce for opticians and optometrists

Websites and e-commerce for opticians and optometrists

from 1999€ VAT excl.
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In the opticians and optometrists industry, e-commerce isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the opticians and optometrists industry

If at least one of these sounds familiar, e-commerce is the right lever.

    Exam booking by phone only, slots lost in the evening and at weekends
    Frame catalogue missing or stuck in a PDF
    Contact lenses repurchased on Amazon, customer lost
    No virtual try-on, customer chooses from a chain with an app
    No visibility for FASI, Previmedica, UniSalute health-fund plans
What you take away

The concrete results

  • Fast platform, compliant with Core Web Vitals
  • Italian payment methods (Stripe, PayPal, Satispay, bank transfer)
  • Courier integrations (BRT, GLS, SDA, Poste, DHL)
  • Automatic VAT handling with split payment where required
  • Native on-page SEO and Product/Offer schema
Industry-specific

The features you simply can't go without

We include them by default on every e-commerce project for the opticians and optometrists industry.

  • Online eye exam booking with professional calendar
  • Frame catalogue with filters (brand, shape, material, price)
  • Contact lens e-commerce with recurring subscription
  • Virtual try-on (Vacker, Ditto, FittingBox integration)
  • Brand pages with history and collections
  • Insurance and health-fund plans page
  • Optical management software integration (Mondottica, OttiOne, FOCUS)
  • Customer area with saved prescription and order history

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Shopify
  • WooCommerce
  • Magento 2
  • PrestaShop
  • Headless (Next.js + Sanity/Strapi)
Pricing

Where it starts

1999 €fromup to 9999 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical opticians and optometrists business, our dedicated package is the simplest route.

Get a quote
Compliance notes

L. 686/1986 (opticians): professional qualification required for opticians. Optometrist: university degree/specific training, not a regulated healthcare profession but cannot make medical diagnoses. Sale of corrective lenses: prescription/measurement required. GDPR for prescription data (health data, art. 9). EU Reg. 2017/745 on medical devices for lenses and frames.

Frequently asked questions

e-commerce for a opticians and optometrists: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with opticians and optometrists industry regulations?

Yes. For this industry we take into account: L. 686/1986 (opticians): professional qualification required for opticians. Optometrist: university degree/specific training, not a regulated healthcare profession but cannot make medical diagnoses. Sale of corrective lenses: prescription/measurement required. GDPR for prescription data (health data, art. 9). EU Reg. 2017/745 on medical devices for lenses and frames. We always start from compliance, we don't add it afterwards.

Why does a opticians and optometrists project cost more than a generic site?

The opticians and optometrists industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Which e-commerce platform is best to choose?

It depends on the number of products, operational complexity and budget. Shopify is quick to launch and ideal up to 500 products, WooCommerce offers more flexibility if you already use WordPress, Magento scales better with very large catalogues and B2B. We'll assess the right solution together in the quote.

How long does it take to get an e-commerce store online?

With Shop Base (up to 50 products) around 14-18 working days, with Shop Pro 21-28 days; for Enterprise quotes it depends on the complexity of the integrations. Timelines start once we receive your copy, photos and product list.

Are domain and hosting included?

The first year of hosting is always included. The domain is registered in your name with a separate annual cost. After the first year we offer dedicated hosting plans or management on the chosen platform (e.g. Shopify Plus).

Can I manage products on my own after delivery?

Yes, all our e-commerce stores are delivered with full admin access and a training session on using the dashboard. We also offer monthly maintenance plans for those who prefer to delegate.

Ready for e-commerce in your opticians and optometrists?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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