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SEO — Search Engine Optimization for opticians and optometrists

Websites and e-commerce for opticians and optometrists

from 590€ VAT excl.
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In the opticians and optometrists industry, seo — search engine optimization isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the opticians and optometrists industry

If at least one of these sounds familiar, seo — search engine optimization is the right lever.

    Exam booking by phone only, slots lost in the evening and at weekends
    Frame catalogue missing or stuck in a PDF
    Contact lenses repurchased on Amazon, customer lost
    No virtual try-on, customer chooses from a chain with an app
    No visibility for FASI, Previmedica, UniSalute health-fund plans
What you take away

The concrete results

  • Growing qualified organic traffic
  • Lower acquisition cost over time
  • Keyword research on real Italian data
  • Transparent monthly report with defined KPIs
  • No black-hat techniques that risk penalties
Industry-specific

The features you simply can't go without

We include them by default on every seo — search engine optimization project for the opticians and optometrists industry.

  • Online eye exam booking with professional calendar
  • Frame catalogue with filters (brand, shape, material, price)
  • Contact lens e-commerce with recurring subscription
  • Virtual try-on (Vacker, Ditto, FittingBox integration)
  • Brand pages with history and collections
  • Insurance and health-fund plans page
  • Optical management software integration (Mondottica, OttiOne, FOCUS)
  • Customer area with saved prescription and order history

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
Pricing

Where it starts

590 €/monthup to 2500 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical opticians and optometrists business, our dedicated package is the simplest route.

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Compliance notes

L. 686/1986 (opticians): professional qualification required for opticians. Optometrist: university degree/specific training, not a regulated healthcare profession but cannot make medical diagnoses. Sale of corrective lenses: prescription/measurement required. GDPR for prescription data (health data, art. 9). EU Reg. 2017/745 on medical devices for lenses and frames.

Frequently asked questions

seo — search engine optimization for a opticians and optometrists: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with opticians and optometrists industry regulations?

Yes. For this industry we take into account: L. 686/1986 (opticians): professional qualification required for opticians. Optometrist: university degree/specific training, not a regulated healthcare profession but cannot make medical diagnoses. Sale of corrective lenses: prescription/measurement required. GDPR for prescription data (health data, art. 9). EU Reg. 2017/745 on medical devices for lenses and frames. We always start from compliance, we don't add it afterwards.

Why does a opticians and optometrists project cost more than a generic site?

The opticians and optometrists industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

How long does it take to see results from SEO?

The first signs of improvement are visible after 2-3 months (more impressions, long-tail rankings). Consolidated results between 6 and 12 months. We don't guarantee specific positions or first-page rankings in a short time: anyone who promises that is probably lying.

How much does an SEO service cost?

Our plans start at €590/month for local projects and go up to €2,500/month for complex national strategies. The price depends on keyword competitiveness, the current state of the site and the scope of the work.

What does the monthly report include?

Rankings for the tracked keywords, segmented organic traffic, conversions attributable to SEO, links acquired during the month, work carried out, and the plan for the following month. Transparent, with no marketing vanity.

Do you also work with sites that have penalties?

Yes, we recover penalised sites (manual or algorithmic). First we run a penalty audit to understand the causes and the feasibility of recovery. We don't guarantee full restoration, but we work on the maximum improvement possible.

Ready for seo — search engine optimization in your opticians and optometrists?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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