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evvivaweb

Email marketing & automation for cosmetics and beauty

E-commerce for cosmetic, skincare, makeup and perfumery brands

from 290€ VAT excl.
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In the cosmetics and beauty industry, email marketing & automation isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the cosmetics and beauty industry

If at least one of these sounds familiar, email marketing & automation is the right lever.

    Product pages without the full INCI list, so the informed customer bounces
    Zero personalisation (everyone sees the same homepage)
    No routine quiz, no skincare guide by skin type
    Cosmetic returns handled poorly (hygiene and health regulations)
    Checkout with no samples, cross-sell or bundles
What you take away

The concrete results

  • List audit and sender authentication setup (SPF, DKIM, DMARC)
  • Responsive templates that match your brand, not the platform presets
  • Core automations live from month one (welcome, post-purchase, abandoned cart)
  • Behaviour-based segmentation to send the right message to the right contact
  • A/B testing of subject lines and creatives on every meaningful send
  • Monthly report with attributed revenue, not just opens and clicks
Industry-specific

The features you simply can't go without

We include them by default on every email marketing & automation project for the cosmetics and beauty industry.

  • Product pages with full INCI list, benefits, skin/hair type
  • Personalised routine quiz with a recommendation algorithm
  • Bundles and kits with automatic discount
  • Free samples at checkout (above an order threshold)
  • Product review integration with customer photos (Yotpo, Loox, Judge.me)
  • Educational blog on ingredients, routines and skin types
  • Loyalty programme with points, referrals and a birthday gift
  • EU Cosmetics Regulation compliance (CPNP notification, valid claims)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Mailchimp
  • Klaviyo
  • Brevo (ex Sendinblue)
  • ActiveCampaign
  • MailerLite
  • AWS SES (per transazionali ad alto volume)
  • Postmark
Pricing

Where it starts

290 €/monthup to 890 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical cosmetics and beauty business, our dedicated package is the simplest route.

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Compliance notes

EU Regulation 1223/2009 (cosmetic products): mandatory CPNP notification, Responsible Person, PIF (Product Information File), claims backed by evidence, INCI on the label. EU Regulation 655/2013 on cosmetic claims (no medical claims). GDPR for accounts and marketing. Consumer Code: 14-day right of withdrawal, but limited for sealed products once opened (art. 59 letter e).

Frequently asked questions

email marketing & automation for a cosmetics and beauty: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with cosmetics and beauty industry regulations?

Yes. For this industry we take into account: EU Regulation 1223/2009 (cosmetic products): mandatory CPNP notification, Responsible Person, PIF (Product Information File), claims backed by evidence, INCI on the label. EU Regulation 655/2013 on cosmetic claims (no medical claims). GDPR for accounts and marketing. Consumer Code: 14-day right of withdrawal, but limited for sealed products once opened (art. 59 letter e). We always start from compliance, we don't add it afterwards.

Why does a cosmetics and beauty project cost more than a generic site?

The cosmetics and beauty industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Which email platform do you recommend?

It depends on the case. For e-commerce with advanced automation and heavy behaviour-based segmentation we recommend Klaviyo. For general SMEs with good value for money, Brevo or MailerLite. For those starting from Mailchimp with an already-clean list, we assess whether it makes sense to stay or migrate. ActiveCampaign when you need a marketing+CRM mix. We choose after the audit, not before: it depends on volumes, the automations needed, and the platform budget.

How many emails per month are included?

The base plan (€290/month) includes 2 monthly newsletter sends plus management of the active automations. The top plan (€890/month) includes 4-6 monthly sends plus advanced automations, A/B testing on every campaign and multiple segmentations. The cost of the email platform (based on the number of contacts) is paid directly by you, so you have full transparency and no markup.

My emails end up in spam — can you fix it?

Yes, it's one of the most common problems we see. The causes are almost always technical: SPF, DKIM and DMARC not set up or set up badly, a new sender domain with no warm-up, a list that was never cleaned with high bounce rates. The initial setup includes a full diagnosis (deliverability testing with mail-tester.com and GlockApps), correct DNS configuration on your domain and a warm-up procedure if needed. In 4-6 weeks, inbox deliverability improves measurably.

What is an email automation and what does it solve?

It's a sequence of emails sent automatically based on a contact's action: someone who subscribes receives the welcome, someone who abandons their cart receives a reminder, someone who buys receives a review request after 14 days. They work 24/7 with no manual intervention. On a well-set-up e-commerce store, automations account for 30-40% of email revenue — never underestimate them.

What does the monthly report contain?

Net subscribers (new minus unsubscribed), open and click rates for each send, revenue attributed to campaigns (for e-commerce with integrated tracking), performance of each active automation, A/B tests run and their winners, and the plan for the following month. The report is an accessible dashboard, not a static PDF. No vanity metrics: we explain what the numbers mean and what we'll change next month.

Can I export my list if I leave?

Always. The contact list is yours, registered to your platform account. If you end the contract we do a written handover with the segments created, active automations, saved templates and the editorial calendar. No digital hostages: the email account stays under your control from day one.

Ready for email marketing & automation in your cosmetics and beauty?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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