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Landing page & funnel for tradespeople and small businesses

Websites for tradespeople, small local businesses, plumbers, electricians, carpenters, painters

from 799€ VAT excl.
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In the tradespeople and small businesses industry, landing page & funnel isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the tradespeople and small businesses industry

If at least one of these sounds familiar, landing page & funnel is the right lever.

    No online presence, customers only through word of mouth that has now dried up
    Paper flyers that cost money and measure nothing
    Aggregator competition (ProntoPro, Instapro) charging a fee per lead
    Photos of completed jobs sitting on WhatsApp, never published in an orderly way
    Zero ranking for 'plumber + city' or 'electrician + neighborhood'
What you take away

The concrete results

  • Live online in 5-8 working days
  • Green Core Web Vitals (LCP <2.5s, CLS <0.1)
  • Form connected to your CRM with automatic notification
  • Google/Meta/TikTok tracking pixels + GDPR-compliant GA4
  • An A/B-test-ready structure to optimise after launch
Industry-specific

The features you simply can't go without

We include them by default on every landing page & funnel project for the tradespeople and small businesses industry.

  • Clear homepage with main services and service area
  • Dedicated service pages (plumbing, heating, electrical, etc.)
  • Gallery of completed jobs with a description of the work
  • Short quote form (3-5 fields, no friction)
  • Google Business integrated with LocalBusiness schema
  • Customer reviews (Google Reviews embed)
  • Service area with map and covered postcodes
  • Practical-advice blog for long-term SEO (optional)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Next.js 16 (static export)
  • Tailwind CSS
  • Vercel / Cloudflare Pages
  • GA4
  • Google Tag Manager
  • Meta Pixel
  • Microsoft Clarity
  • Odoo / HubSpot / Mailchimp API
Pricing

Where it starts

799 €fromup to 2499 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical tradespeople and small businesses business, our dedicated package is the simplest route.

Get a quote
Compliance notes

Registration in the Register of Craft Businesses (Law 443/1985) is mandatory. Technical qualifications for systems (Ministerial Decree 37/2008: electrical, gas, water). Municipal SCIA to start operating. VAT number and REA shown in the footer. For advance payments: compliance with the Consumer Code if the customer is a final consumer.

Frequently asked questions

landing page & funnel for a tradespeople and small businesses: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with tradespeople and small businesses industry regulations?

Yes. For this industry we take into account: Registration in the Register of Craft Businesses (Law 443/1985) is mandatory. Technical qualifications for systems (Ministerial Decree 37/2008: electrical, gas, water). Municipal SCIA to start operating. VAT number and REA shown in the footer. For advance payments: compliance with the Consumer Code if the customer is a final consumer. We always start from compliance, we don't add it afterwards.

Is a landing page different from a page on my site?

Yes. A page on your site is there to inform people exploring your brand; a landing page is there to convert people arriving from a specific ad. A landing page has a single call-to-action, zero distractions (no complex menu, no external links) and a structure optimised around the visitor's decision-making journey. Many clients publish the landing page on a dedicated subdomain (e.g. offer.yoursite.com) to keep it separate from the main site.

How long does it stay online?

It depends on the campaign. A 'seasonal' landing page (a promo, event or product launch) might live 1-3 months; an 'evergreen' one tied to an always-on campaign stays online indefinitely and is optimised over time. The hosting cost is negligible (Vercel/Cloudflare free tier on typical SME traffic) and we include it for the first year.

How does it integrate with Google Ads or Meta Ads?

We configure the tracking pixels for the channels you use: Google Ads Conversion (lead or purchase), Meta Pixel with Lead/Contact events, GA4 with a custom conversion event, and optionally TikTok Pixel or LinkedIn Insight Tag. We respect Google's Consent Mode v2: data only starts flowing after the user accepts cookies, otherwise Google receives 'modelled' conversions with no personal data.

Can I run A/B tests on the headline or CTA?

Yes. The landing page is built with a component-based structure ready for A/B testing: we duplicate the variant, change the headline/image/CTA and measure with GA4 + Google Optimize (or Growthbook, VWO, Optimizely if you prefer). A/B test setup is not included in the base price: it's an add-on we quote case by case based on the chosen tool.

What happens after go-live?

We hand over access to the CRM/form backend and the analytics dashboard, plus a report after 30 days of data with the first recommended optimisations (e.g. a headline variant, reducing form fields, adding an FAQ section). If we also manage the ad campaign, we fold landing-page optimisation into the monthly reporting cycle.

Is the landing page GDPR-compliant?

Yes: a cookie banner with Consent Mode v2 (default denied), a dedicated privacy policy, a form with an explicit consent checkbox for data processing, and a privacy notice under art. 13 GDPR linked. If we collect sensitive data (e.g. health, minors), we assess additional measures on a case-by-case basis.

Ready for landing page & funnel in your tradespeople and small businesses?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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