Skip to main content
evvivaweb

Landing page & funnel for medical, dental and specialist practices

Websites for medical and dental practices, outpatient clinics and specialists

from 799€ VAT excl.
Get a quote

In the medical, dental and specialist practices industry, landing page & funnel isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the medical, dental and specialist practices industry

If at least one of these sounds familiar, landing page & funnel is the right lever.

    Website not compliant with healthcare advertising guidelines
    Booking by phone only, long waiting times for the patient
    Sensitive data handled without a proper GDPR legal basis
    No detailed, readable service pages
    No presence in local searches (dentist + city, specialist nearby)
What you take away

The concrete results

  • Live online in 5-8 working days
  • Green Core Web Vitals (LCP <2.5s, CLS <0.1)
  • Form connected to your CRM with automatic notification
  • Google/Meta/TikTok tracking pixels + GDPR-compliant GA4
  • An A/B-test-ready structure to optimise after launch
Industry-specific

The features you simply can't go without

We include them by default on every landing page & funnel project for the medical, dental and specialist practices industry.

  • Online appointment booking with professional calendar
  • Healthcare GDPR compliance (legal basis, consent, DPO)
  • Service/treatment pages with informative descriptions
  • Medical team profiles with photo, qualifications, specialisations
  • Patient portal (optional)
  • Prevention and health information blog
  • Healthcare management software integration (Doctolib, MioDottore)
  • First-visit form with pre-assessment

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Next.js 16 (static export)
  • Tailwind CSS
  • Vercel / Cloudflare Pages
  • GA4
  • Google Tag Manager
  • Meta Pixel
  • Microsoft Clarity
  • Odoo / HubSpot / Mailchimp API
Pricing

Where it starts

799 €fromup to 2499 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical medical, dental and specialist practices business, our dedicated package is the simplest route.

Get a quoteSee the Medical practice package
Compliance notes

Strict legal obligations: art. 1 para. 525 L. 145/2018 and D.L. 69/2023 converted into L. 103/2023 (healthcare advertising: informative only, no promotional/comparative/suggestive content), FNOMCeO guidelines on the matter, GDPR special category (art. 9 EU Reg. 2016/679), requirement to appoint a DPO if processing on a large scale, transparency on the medical director and regional authorisation (for outpatient clinic facilities).

Frequently asked questions

landing page & funnel for a medical, dental and specialist practices: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with medical, dental and specialist practices industry regulations?

Yes. For this industry we take into account: Strict legal obligations: art. 1 para. 525 L. 145/2018 and D.L. 69/2023 converted into L. 103/2023 (healthcare advertising: informative only, no promotional/comparative/suggestive content), FNOMCeO guidelines on the matter, GDPR special category (art. 9 EU Reg. 2016/679), requirement to appoint a DPO if processing on a large scale, transparency on the medical director and regional authorisation (for outpatient clinic facilities). We always start from compliance, we don't add it afterwards.

Why does a medical, dental and specialist practices project cost more than a generic site?

The medical, dental and specialist practices industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Is a landing page different from a page on my site?

Yes. A page on your site is there to inform people exploring your brand; a landing page is there to convert people arriving from a specific ad. A landing page has a single call-to-action, zero distractions (no complex menu, no external links) and a structure optimised around the visitor's decision-making journey. Many clients publish the landing page on a dedicated subdomain (e.g. offer.yoursite.com) to keep it separate from the main site.

How long does it stay online?

It depends on the campaign. A 'seasonal' landing page (a promo, event or product launch) might live 1-3 months; an 'evergreen' one tied to an always-on campaign stays online indefinitely and is optimised over time. The hosting cost is negligible (Vercel/Cloudflare free tier on typical SME traffic) and we include it for the first year.

How does it integrate with Google Ads or Meta Ads?

We configure the tracking pixels for the channels you use: Google Ads Conversion (lead or purchase), Meta Pixel with Lead/Contact events, GA4 with a custom conversion event, and optionally TikTok Pixel or LinkedIn Insight Tag. We respect Google's Consent Mode v2: data only starts flowing after the user accepts cookies, otherwise Google receives 'modelled' conversions with no personal data.

Can I run A/B tests on the headline or CTA?

Yes. The landing page is built with a component-based structure ready for A/B testing: we duplicate the variant, change the headline/image/CTA and measure with GA4 + Google Optimize (or Growthbook, VWO, Optimizely if you prefer). A/B test setup is not included in the base price: it's an add-on we quote case by case based on the chosen tool.

What happens after go-live?

We hand over access to the CRM/form backend and the analytics dashboard, plus a report after 30 days of data with the first recommended optimisations (e.g. a headline variant, reducing form fields, adding an FAQ section). If we also manage the ad campaign, we fold landing-page optimisation into the monthly reporting cycle.

Is the landing page GDPR-compliant?

Yes: a cookie banner with Consent Mode v2 (default denied), a dedicated privacy policy, a form with an explicit consent checkbox for data processing, and a privacy notice under art. 13 GDPR linked. If we collect sensitive data (e.g. health, minors), we assess additional measures on a case-by-case basis.

Ready for landing page & funnel in your medical, dental and specialist practices?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

Get a quote

You might also like