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SEO — Search Engine Optimization for fashion and apparel

E-commerce and sites for fashion brands, boutiques, tailors and apparel

from 590€ VAT excl.
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In the fashion and apparel industry, seo — search engine optimization isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the fashion and apparel industry

If at least one of these sounds familiar, seo — search engine optimization is the right lever.

    Catalog on Instagram, zero conversion tracking and zero remarketing
    Slow e-commerce, 5-step checkout, cart abandoned at 75%
    Returns handled over WhatsApp, late refunds, reputation at risk
    Inventory out of sync between the physical store, e-commerce and marketplaces
    Product pages with one photo, no material or fit details
What you take away

The concrete results

  • Growing qualified organic traffic
  • Lower acquisition cost over time
  • Keyword research on real Italian data
  • Transparent monthly report with defined KPIs
  • No black-hat techniques that risk penalties
Industry-specific

The features you simply can't go without

We include them by default on every seo — search engine optimization project for the fashion and apparel industry.

  • E-commerce with size/color variants and per-variant stock management
  • Product pages with gallery, zoom, try-on video, size chart
  • Editorial lookbook and shop-the-look
  • One-page mobile-first checkout with Apple Pay, Google Pay, Klarna
  • Platform integration (Shopify, WooCommerce, Magento, Lightspeed)
  • Multichannel sync to Amazon, Zalando, Yoox via Channable or similar
  • Automated returns management with prepaid label
  • Newsletter with segmentation (gender, category purchased, AOV)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Google Search Console
  • Ahrefs
  • SEMrush
  • Screaming Frog
  • Looker Studio
Pricing

Where it starts

590 €/monthup to 2500 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical fashion and apparel business, our dedicated package is the simplest route.

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Compliance notes

Consumer Code (Legislative Decree 206/2005): 14-day right of withdrawal, mandatory pre-contractual information. Textile fiber labeling under EU Regulation 1007/2011 (composition in Italian). GDPR applies to customer accounts and marketing. For EU sales: VAT OSS obligations above the €10,000 threshold. Two-year legal guarantee under article 128 of the Consumer Code.

Frequently asked questions

seo — search engine optimization for a fashion and apparel: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with fashion and apparel industry regulations?

Yes. For this industry we take into account: Consumer Code (Legislative Decree 206/2005): 14-day right of withdrawal, mandatory pre-contractual information. Textile fiber labeling under EU Regulation 1007/2011 (composition in Italian). GDPR applies to customer accounts and marketing. For EU sales: VAT OSS obligations above the €10,000 threshold. Two-year legal guarantee under article 128 of the Consumer Code. We always start from compliance, we don't add it afterwards.

Why does a fashion and apparel project cost more than a generic site?

The fashion and apparel industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

How long does it take to see results from SEO?

The first signs of improvement are visible after 2-3 months (more impressions, long-tail rankings). Consolidated results between 6 and 12 months. We don't guarantee specific positions or first-page rankings in a short time: anyone who promises that is probably lying.

How much does an SEO service cost?

Our plans start at €590/month for local projects and go up to €2,500/month for complex national strategies. The price depends on keyword competitiveness, the current state of the site and the scope of the work.

What does the monthly report include?

Rankings for the tracked keywords, segmented organic traffic, conversions attributable to SEO, links acquired during the month, work carried out, and the plan for the following month. Transparent, with no marketing vanity.

Do you also work with sites that have penalties?

Yes, we recover penalised sites (manual or algorithmic). First we run a penalty audit to understand the causes and the feasibility of recovery. We don't guarantee full restoration, but we work on the maximum improvement possible.

Ready for seo — search engine optimization in your fashion and apparel?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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