Web design & UX/UI for fashion and apparel
E-commerce and sites for fashion brands, boutiques, tailors and apparel
In the fashion and apparel industry, web design & ux/ui isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.
The problems we see every time in the fashion and apparel industry
If at least one of these sounds familiar, web design & ux/ui is the right lever.
The concrete results
- Custom design, never based on a template
- UX designed around your specific audience
- Mobile-first with optimised performance
- WCAG 2.1 AA accessibility
- Consistency with your visual identity
The features you simply can't go without
We include them by default on every web design & ux/ui project for the fashion and apparel industry.
- E-commerce with size/color variants and per-variant stock management
- Product pages with gallery, zoom, try-on video, size chart
- Editorial lookbook and shop-the-look
- One-page mobile-first checkout with Apple Pay, Google Pay, Klarna
- Platform integration (Shopify, WooCommerce, Magento, Lightspeed)
- Multichannel sync to Amazon, Zalando, Yoox via Channable or similar
- Automated returns management with prepaid label
- Newsletter with segmentation (gender, category purchased, AOV)
What we work with
We choose the stack on a case-by-case basis, not by personal preference.
- Next.js
- WordPress headless
- Figma
- Framer Motion
- Tailwind CSS
Where it starts
VAT excluded
The exact price depends on the scale of the project (pages, languages, integrations). For a typical fashion and apparel business, our dedicated package is the simplest route.
Consumer Code (Legislative Decree 206/2005): 14-day right of withdrawal, mandatory pre-contractual information. Textile fiber labeling under EU Regulation 1007/2011 (composition in Italian). GDPR applies to customer accounts and marketing. For EU sales: VAT OSS obligations above the €10,000 threshold. Two-year legal guarantee under article 128 of the Consumer Code.
Frequently asked questions
web design & ux/ui for a fashion and apparel: how long does a project typically take?
It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.
Can I start even if I don't have all my content (text, photos) ready?
Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.
Can I update the site on my own after delivery?
Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.
Does the site comply with fashion and apparel industry regulations?
Yes. For this industry we take into account: Consumer Code (Legislative Decree 206/2005): 14-day right of withdrawal, mandatory pre-contractual information. Textile fiber labeling under EU Regulation 1007/2011 (composition in Italian). GDPR applies to customer accounts and marketing. For EU sales: VAT OSS obligations above the €10,000 threshold. Two-year legal guarantee under article 128 of the Consumer Code. We always start from compliance, we don't add it afterwards.
Why does a fashion and apparel project cost more than a generic site?
The fashion and apparel industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.
How many pages does the site include?
It depends on the package: Starter is a one-page site, Business goes up to 8 pages, and Premium offers unlimited pages. For more complex projects we provide a custom quote.
Is the site optimised for Google?
Yes, all our sites come with basic on-page SEO optimisation included (meta tags, semantic structure, schema markup, speed, mobile-friendliness). For advanced SEO strategies with keyword research and link building we have a dedicated service.
Can I edit the content myself?
Yes, we deliver with an easy-to-use CMS (WordPress or headless with an admin panel). We include a training session to make you self-sufficient in managing text and images.
Which revisions are included?
Each package includes a set number of revision rounds (usually 2-3). Additional revisions are available at €150 per round. We prefer to invest time in the discovery phase to reduce the need for rework.
Ready for web design & ux/ui in your fashion and apparel?
Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.
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