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Shopify & Shopify Plus for fashion and apparel

E-commerce and sites for fashion brands, boutiques, tailors and apparel

from 2990€ VAT excl.
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In the fashion and apparel industry, shopify & shopify plus isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the fashion and apparel industry

If at least one of these sounds familiar, shopify & shopify plus is the right lever.

    Catalog on Instagram, zero conversion tracking and zero remarketing
    Slow e-commerce, 5-step checkout, cart abandoned at 75%
    Returns handled over WhatsApp, late refunds, reputation at risk
    Inventory out of sync between the physical store, e-commerce and marketplaces
    Product pages with one photo, no material or fit details
What you take away

The concrete results

  • Custom Liquid theme or headless Hydrogen, tailored to the brand
  • Migrations with SEO preserved (301 redirects, URL mapping)
  • Native Italian courier integrations with dynamic rate quoting
  • SDI e-invoicing configured and working from go-live
  • Core Web Vitals-compliant performance even with a large catalogue
  • Admin training: manage products, prices and promotions on your own
Industry-specific

The features you simply can't go without

We include them by default on every shopify & shopify plus project for the fashion and apparel industry.

  • E-commerce with size/color variants and per-variant stock management
  • Product pages with gallery, zoom, try-on video, size chart
  • Editorial lookbook and shop-the-look
  • One-page mobile-first checkout with Apple Pay, Google Pay, Klarna
  • Platform integration (Shopify, WooCommerce, Magento, Lightspeed)
  • Multichannel sync to Amazon, Zalando, Yoox via Channable or similar
  • Automated returns management with prepaid label
  • Newsletter with segmentation (gender, category purchased, AOV)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Shopify
  • Shopify Plus
  • Liquid
  • Hydrogen + Remix (headless)
  • Shopify CLI
  • Shopify Functions
  • Klaviyo (email)
  • Fattura24 / Aruba SDI
  • Sellrio / Sellbrite
  • BRT / GLS / SDA API
Pricing

Where it starts

2990 €fromup to 12.990 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical fashion and apparel business, our dedicated package is the simplest route.

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Compliance notes

Consumer Code (Legislative Decree 206/2005): 14-day right of withdrawal, mandatory pre-contractual information. Textile fiber labeling under EU Regulation 1007/2011 (composition in Italian). GDPR applies to customer accounts and marketing. For EU sales: VAT OSS obligations above the €10,000 threshold. Two-year legal guarantee under article 128 of the Consumer Code.

Frequently asked questions

shopify & shopify plus for a fashion and apparel: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with fashion and apparel industry regulations?

Yes. For this industry we take into account: Consumer Code (Legislative Decree 206/2005): 14-day right of withdrawal, mandatory pre-contractual information. Textile fiber labeling under EU Regulation 1007/2011 (composition in Italian). GDPR applies to customer accounts and marketing. For EU sales: VAT OSS obligations above the €10,000 threshold. Two-year legal guarantee under article 128 of the Consumer Code. We always start from compliance, we don't add it afterwards.

Why does a fashion and apparel project cost more than a generic site?

The fashion and apparel industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Shopify or WooCommerce for my e-commerce store?

It depends. Shopify if you want management autonomy, scalability with no technical worries, a best-in-class checkout, and you accept the monthly fee ($29-389/month standard, $2,000/month on Plus). WooCommerce if you want full control of the code, handle the technical side in-house (server, security, updates), and have very specific customisation needs. In 80% of Italian SME cases, Shopify is the more rational choice: less time lost on technical problems, more time on product and marketing.

What's the difference between a custom Liquid theme and headless Hydrogen?

Custom Liquid theme: classic Shopify, frontend and backend integrated within Shopify, fast development, simple maintenance, excellent up to 5,000-10,000 products. Headless Hydrogen: a Next.js-like frontend (Remix) fully separated, with Shopify staying as the backend (catalogue, orders, checkout), extreme performance on huge catalogues (50,000+ SKUs), and total freedom of design and integrations. Headless costs twice as much in development and maintenance: it only makes sense on enterprise projects where the performance and flexibility deliver measurable ROI.

How does SDI e-invoicing work?

Shopify doesn't natively handle Italian e-invoicing (SDI/XML). We integrate one of the recognised providers (Fattura24, Aruba Fatturazione, Fatture in Cloud) via a Shopify app or a custom webhook: for each order, the integration generates the XML invoice, signs it and transmits it to the SDI automatically. The provider costs €5-30/month depending on invoice volume. A one-off configuration during project setup, then it runs on its own.

Are Italian couriers integrated?

Yes, native integrations with BRT, GLS, SDA, Poste Italiane and DHL Italy. Dynamic rate quoting at checkout (the user sees the real shipping cost based on weight/destination), waybill generation, automatic tracking and customer notifications. For smaller couriers or local carriers we assess case by case: some expose modern APIs, others require aggregators (ShippyPro, Qapla').

Can I migrate from Magento/PrestaShop without losing SEO?

Yes, it's one of the reasons clients choose us. Full URL mapping with 1:1 301 redirects from the old domain to the new one (preserving Google ranking), preservation of existing meta titles/descriptions and schema markup, migration of product reviews, order history and customer accounts (with a mandatory password reset for security). Typical migration timeline: 3-5 weeks for stores up to 2,000 products; beyond that it depends on the custom complexity of the old store.

How much does Shopify cost per month?

Basic plan $29/month, Shopify $79/month, Advanced $299/month (the standard range for Italian SMEs), Shopify Plus from $2,000/month (enterprise, revenue >€1M/year). On top of the fixed fee, Shopify takes a commission on every transaction (0.5-2% depending on the plan) if you do NOT use Shopify Payments. If you use Shopify Payments the transaction commission is zero, and you only pay the card fees (1.4-2.4% standard). You pay the platform costs directly, and we take no markup.

Ready for shopify & shopify plus in your fashion and apparel?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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