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Shopify & Shopify Plus for sports equipment

E-commerce and websites for sports equipment shops: ski, bike, outdoor, running

from 2990€ VAT excl.
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In the sports equipment industry, shopify & shopify plus isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the sports equipment industry

If at least one of these sounds familiar, shopify & shopify plus is the right lever.

    Product pages without real technical specs
    No sizing guide or calculator (skis, bikes, running shoes)
    Seasonal rental handled by hand, time wasted at pickup
    Zero online advice, the customer bounces to Decathlon or Amazon
    Premium brand catalogue not showcased (Pinarello, Rossignol, etc.)
What you take away

The concrete results

  • Custom Liquid theme or headless Hydrogen, tailored to the brand
  • Migrations with SEO preserved (301 redirects, URL mapping)
  • Native Italian courier integrations with dynamic rate quoting
  • SDI e-invoicing configured and working from go-live
  • Core Web Vitals-compliant performance even with a large catalogue
  • Admin training: manage products, prices and promotions on your own
Industry-specific

The features you simply can't go without

We include them by default on every shopify & shopify plus project for the sports equipment industry.

  • Technical filters by sport (ski: level, snow, use; bike: size, material, usage)
  • Sizing calculators (bike frame, ski length, running shoe)
  • Product pages with weight, geometry, materials, video
  • Seasonal online rental with booking and deposit
  • Video-call or chat consulting with an expert
  • Buying guides by athlete type (beginner, competitor, occasional)
  • Automated bundles and end-of-season promos
  • Sport management software integration (Retail Pro, Lightspeed Retail)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Shopify
  • Shopify Plus
  • Liquid
  • Hydrogen + Remix (headless)
  • Shopify CLI
  • Shopify Functions
  • Klaviyo (email)
  • Fattura24 / Aruba SDI
  • Sellrio / Sellbrite
  • BRT / GLS / SDA API
Pricing

Where it starts

2990 €fromup to 12.990 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical sports equipment business, our dedicated package is the simplest route.

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Compliance notes

Consumer Code for B2C sales: 14-day right of withdrawal, 2-year legal warranty. CE marking required for PPE (helmets, harnesses, life jackets) under EU Reg. 2016/425. Textile labelling EU Reg. 1007/2011. Ski/bike rental: requirement for civil liability and periodic equipment maintenance. GDPR for customer accounts and loyalty programmes.

Frequently asked questions

shopify & shopify plus for a sports equipment: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with sports equipment industry regulations?

Yes. For this industry we take into account: Consumer Code for B2C sales: 14-day right of withdrawal, 2-year legal warranty. CE marking required for PPE (helmets, harnesses, life jackets) under EU Reg. 2016/425. Textile labelling EU Reg. 1007/2011. Ski/bike rental: requirement for civil liability and periodic equipment maintenance. GDPR for customer accounts and loyalty programmes. We always start from compliance, we don't add it afterwards.

Why does a sports equipment project cost more than a generic site?

The sports equipment industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Shopify or WooCommerce for my e-commerce store?

It depends. Shopify if you want management autonomy, scalability with no technical worries, a best-in-class checkout, and you accept the monthly fee ($29-389/month standard, $2,000/month on Plus). WooCommerce if you want full control of the code, handle the technical side in-house (server, security, updates), and have very specific customisation needs. In 80% of Italian SME cases, Shopify is the more rational choice: less time lost on technical problems, more time on product and marketing.

What's the difference between a custom Liquid theme and headless Hydrogen?

Custom Liquid theme: classic Shopify, frontend and backend integrated within Shopify, fast development, simple maintenance, excellent up to 5,000-10,000 products. Headless Hydrogen: a Next.js-like frontend (Remix) fully separated, with Shopify staying as the backend (catalogue, orders, checkout), extreme performance on huge catalogues (50,000+ SKUs), and total freedom of design and integrations. Headless costs twice as much in development and maintenance: it only makes sense on enterprise projects where the performance and flexibility deliver measurable ROI.

How does SDI e-invoicing work?

Shopify doesn't natively handle Italian e-invoicing (SDI/XML). We integrate one of the recognised providers (Fattura24, Aruba Fatturazione, Fatture in Cloud) via a Shopify app or a custom webhook: for each order, the integration generates the XML invoice, signs it and transmits it to the SDI automatically. The provider costs €5-30/month depending on invoice volume. A one-off configuration during project setup, then it runs on its own.

Are Italian couriers integrated?

Yes, native integrations with BRT, GLS, SDA, Poste Italiane and DHL Italy. Dynamic rate quoting at checkout (the user sees the real shipping cost based on weight/destination), waybill generation, automatic tracking and customer notifications. For smaller couriers or local carriers we assess case by case: some expose modern APIs, others require aggregators (ShippyPro, Qapla').

Can I migrate from Magento/PrestaShop without losing SEO?

Yes, it's one of the reasons clients choose us. Full URL mapping with 1:1 301 redirects from the old domain to the new one (preserving Google ranking), preservation of existing meta titles/descriptions and schema markup, migration of product reviews, order history and customer accounts (with a mandatory password reset for security). Typical migration timeline: 3-5 weeks for stores up to 2,000 products; beyond that it depends on the custom complexity of the old store.

How much does Shopify cost per month?

Basic plan $29/month, Shopify $79/month, Advanced $299/month (the standard range for Italian SMEs), Shopify Plus from $2,000/month (enterprise, revenue >€1M/year). On top of the fixed fee, Shopify takes a commission on every transaction (0.5-2% depending on the plan) if you do NOT use Shopify Payments. If you use Shopify Payments the transaction commission is zero, and you only pay the card fees (1.4-2.4% standard). You pay the platform costs directly, and we take no markup.

Ready for shopify & shopify plus in your sports equipment?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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