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WordPress custom for beauty salons and hairdressers

Websites for beauty salons, hairdressers, beauty studios and spas

from 2499€ VAT excl.
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In the beauty salons and hairdressers industry, wordpress custom isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the beauty salons and hairdressers industry

If at least one of these sounds familiar, wordpress custom is the right lever.

    Paper diary, frequent double bookings, no-shows with no deposit
    Staff answering the phone instead of working
    Results gallery on Instagram, zero SEO, zero return on it
    Gift cards only on paper, not sold online
    No presence on 'hairdresser + neighbourhood' or 'beauty salon + city'
What you take away

The concrete results

  • Custom design, only the features you actually need
  • Editorial autonomy: add articles and edit content without calling us
  • Custom Gutenberg blocks designed for your recurring sections
  • Performance compliant with Core Web Vitals, without heavy page builders
  • Clean, documented code, maintainable over time without breakages
Industry-specific

The features you simply can't go without

We include them by default on every wordpress custom project for the beauty salons and hairdressers industry.

  • Online treatment booking with a staff calendar
  • Advance payment/deposit handling to prevent no-shows (Stripe)
  • Staff profiles with specialisations, hours and photos
  • Before/after results gallery (with explicit model consent)
  • Digital gift cards with a code and expiry date
  • Treatwell, Booksy, Fresha, Timify integration (optional)
  • Detailed treatment menu with duration and price
  • Automatic appointment reminders via email/SMS

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • WordPress 6.x
  • PHP 8.2+
  • ACF Pro (Advanced Custom Fields)
  • Gutenberg blocks custom
  • WP-CLI
  • Composer
Pricing

Where it starts

2499 €fromup to 5999 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical beauty salons and hairdressers business, our dedicated package is the simplest route.

Get a quote
Compliance notes

Opening the business requires a municipal SCIA notification and professional qualification (Law 174/2005 for beauty treatments, Law 1142/1970 for hairdressing). For treatments touching the health sphere (laser, radiofrequency): medical device regulations EU Regulation 2017/745. GDPR for client data (treatment preferences are special-category data if they reveal health information). Image consent for the before/after gallery under art. 96 of Law 633/1941.

Frequently asked questions

wordpress custom for a beauty salons and hairdressers: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with beauty salons and hairdressers industry regulations?

Yes. For this industry we take into account: Opening the business requires a municipal SCIA notification and professional qualification (Law 174/2005 for beauty treatments, Law 1142/1970 for hairdressing). For treatments touching the health sphere (laser, radiofrequency): medical device regulations EU Regulation 2017/745. GDPR for client data (treatment preferences are special-category data if they reveal health information). Image consent for the before/after gallery under art. 96 of Law 633/1941. We always start from compliance, we don't add it afterwards.

Why custom WordPress and not a ready-made template?

Ready-made templates are cheap but tie you to the choices of whoever built them: colours, fonts, structure, bundled plugins you can't remove. With a custom theme you pay for development once, then you have a site that's yours, reflects your brand, and doesn't weigh visitors down with useless features. Over the medium term it costs less: no theme licence fees, fewer plugins to update, less risk of incompatibility.

Can I manage the content myself after delivery?

Yes, that's WordPress's strong point. We hand over the site with the block editor (Gutenberg) configured with blocks for your recurring sections (hero, service cards, testimonials, etc.) and ACF custom fields where needed. A 1-hour training session makes you self-sufficient in managing text, images, articles and pages.

Do you use Elementor, Divi or other page builders?

No, we avoid them. Visual page builders look convenient but produce heavy HTML, bloated CSS, and dependencies that block WordPress updates. We use Gutenberg (WordPress's native editor) with custom blocks we build ourselves: same editing comfort, 3-4 times better performance, zero lock-in.

Do WordPress updates risk breaking the site?

Not if the theme is well built. We follow the WordPress Coding Standards and the child-theme architecture: core and plugin updates don't touch our code. With the Care Start plan (79€/month, first year included) we apply updates in staging first, then in production, with a rollback ready if anything goes wrong.

Can an e-commerce be integrated?

Yes, via WooCommerce. However, if the project is e-commerce-centric from the start, consider our dedicated E-commerce service: the choice between WordPress+WooCommerce, Shopify or headless platforms depends on catalogue, volumes and operational complexity.

Ready for wordpress custom in your beauty salons and hairdressers?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

Get a quote

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