WordPress custom
WordPress as the platform, design that feels tailor-made for you
A custom WordPress theme combines the best of two worlds: the editorial freedom of WordPress (you edit text, images, articles, without calling the agency) and a truly unique design, not a template bought on ThemeForest and adapted. We build the theme on modern PHP (8.2+) following the WordPress Coding Standards, with custom Gutenberg blocks designed for your recurring sections and ACF (Advanced Custom Fields) to give your editors clear input forms instead of the usual free-form editor. Performance optimised with server-side caching, WebP images, and no unnecessary plugins.
Who it's for
If you recognise yourself in one of these problems, we're the right partner.
- A generic template that makes the site indistinguishable from competitors
- Themes packed with features you'll never use, slow and hard to update
- Page builders (Elementor, Divi) that break the site if you change a plugin
- Content management that isn't intuitive for non-technical people
- Updates that break the layout because the theme was modified badly
What you take away
What concretely changes in your business.
- Custom design, only the features you actually need
- Editorial autonomy: add articles and edit content without calling us
- Custom Gutenberg blocks designed for your recurring sections
- Performance compliant with Core Web Vitals, without heavy page builders
- Clean, documented code, maintainable over time without breakages
How we work
A linear process, no endless meetings. We keep you posted and deliver on the date.
Analysis
We understand what you really need: goals, audience, constraints.
Proposal
We present a plan with clear timing, costs and deliverables.
Execution
We work with frequent reviews, no surprises at the end of the project.
Delivery & support
Training included + 30 days of technical support.
What we work with
We choose the stack based on your case, not on personal preferences.
- WordPress 6.x
- PHP 8.2+
- ACF Pro (Advanced Custom Fields)
- Gutenberg blocks custom
- WP-CLI
- Composer
Pricing
VAT excluded
The final price depends on the number of pages, the complexity of the custom design, and the integrations required (members area, multilingual, basic WooCommerce). Every project includes 2 revision rounds, editorial training on using Gutenberg + ACF, and the first year of Care Start included for security and updates. Payment 30% on signing, 40% mid-project, 30% at go-live.
Packages that include this service
If you prefer a clear price with defined deliverables.
Industries where wordpress custom works best
Typical use cases by category.
Frequently asked questions
Why custom WordPress and not a ready-made template?
Ready-made templates are cheap but tie you to the choices of whoever built them: colours, fonts, structure, bundled plugins you can't remove. With a custom theme you pay for development once, then you have a site that's yours, reflects your brand, and doesn't weigh visitors down with useless features. Over the medium term it costs less: no theme licence fees, fewer plugins to update, less risk of incompatibility.
Can I manage the content myself after delivery?
Yes, that's WordPress's strong point. We hand over the site with the block editor (Gutenberg) configured with blocks for your recurring sections (hero, service cards, testimonials, etc.) and ACF custom fields where needed. A 1-hour training session makes you self-sufficient in managing text, images, articles and pages.
Do you use Elementor, Divi or other page builders?
No, we avoid them. Visual page builders look convenient but produce heavy HTML, bloated CSS, and dependencies that block WordPress updates. We use Gutenberg (WordPress's native editor) with custom blocks we build ourselves: same editing comfort, 3-4 times better performance, zero lock-in.
Do WordPress updates risk breaking the site?
Not if the theme is well built. We follow the WordPress Coding Standards and the child-theme architecture: core and plugin updates don't touch our code. With the Care Start plan (79€/month, first year included) we apply updates in staging first, then in production, with a rollback ready if anything goes wrong.
Can an e-commerce be integrated?
Yes, via WooCommerce. However, if the project is e-commerce-centric from the start, consider our dedicated E-commerce service: the choice between WordPress+WooCommerce, Shopify or headless platforms depends on catalogue, volumes and operational complexity.
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