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WordPress custom for hotels, b&bs and farm stays

Sites for accommodation businesses with an integrated booking engine, immersive room galleries, integration with Booking.com and Airbnb, and a map of local attractions

from 2499€ VAT excl.
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In the hotels, b&bs and farm stays industry, wordpress custom isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the hotels, b&bs and farm stays industry

If at least one of these sounds familiar, wordpress custom is the right lever.

    Total dependence on OTAs with high commissions
    No direct booking channel on the site
    Poor or unprofessional photo gallery
    Uncompetitive prices on direct bookings
    Absence from local searches ('hotel + city', 'B&B + location')
What you take away

The concrete results

  • Custom design, only the features you actually need
  • Editorial autonomy: add articles and edit content without calling us
  • Custom Gutenberg blocks designed for your recurring sections
  • Performance compliant with Core Web Vitals, without heavy page builders
  • Clean, documented code, maintainable over time without breakages
Industry-specific

The features you simply can't go without

We include them by default on every wordpress custom project for the hotels, b&bs and farm stays industry.

  • Integrated booking engine (Simple Booking, Ericsoft, Bookingplanner)
  • Calendar sync with Booking.com and Airbnb (channel manager)
  • Immersive gallery for each room/apartment
  • Room pages with amenities, beds, view
  • Interactive map with nearby attractions and restaurants
  • Reviews and testimonials section
  • Direct promotions (discounted rates for bookings from the site)
  • Gift cards and experience vouchers

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • WordPress 6.x
  • PHP 8.2+
  • ACF Pro (Advanced Custom Fields)
  • Gutenberg blocks custom
  • WP-CLI
  • Composer
Pricing

Where it starts

2499 €fromup to 5999 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical hotels, b&bs and farm stays business, our dedicated package is the simplest route.

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Compliance notes

CIN — National Identification Code (Decree-Law 145/2023 converted into Law 191/2023, operational from 2024, must be displayed in listings and at the property), regional CIRs where still required, tourist tax, tourism SCIA, ISTAT tourism reporting, police reporting via Alloggiati Web. The site doesn't handle these obligations, but it must allow them to be integrated into the booking flow.

Frequently asked questions

wordpress custom for a hotels, b&bs and farm stays: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with hotels, b&bs and farm stays industry regulations?

Yes. For this industry we take into account: CIN — National Identification Code (Decree-Law 145/2023 converted into Law 191/2023, operational from 2024, must be displayed in listings and at the property), regional CIRs where still required, tourist tax, tourism SCIA, ISTAT tourism reporting, police reporting via Alloggiati Web. The site doesn't handle these obligations, but it must allow them to be integrated into the booking flow. We always start from compliance, we don't add it afterwards.

Why does a hotels, b&bs and farm stays project cost more than a generic site?

The hotels, b&bs and farm stays industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Why custom WordPress and not a ready-made template?

Ready-made templates are cheap but tie you to the choices of whoever built them: colours, fonts, structure, bundled plugins you can't remove. With a custom theme you pay for development once, then you have a site that's yours, reflects your brand, and doesn't weigh visitors down with useless features. Over the medium term it costs less: no theme licence fees, fewer plugins to update, less risk of incompatibility.

Can I manage the content myself after delivery?

Yes, that's WordPress's strong point. We hand over the site with the block editor (Gutenberg) configured with blocks for your recurring sections (hero, service cards, testimonials, etc.) and ACF custom fields where needed. A 1-hour training session makes you self-sufficient in managing text, images, articles and pages.

Do you use Elementor, Divi or other page builders?

No, we avoid them. Visual page builders look convenient but produce heavy HTML, bloated CSS, and dependencies that block WordPress updates. We use Gutenberg (WordPress's native editor) with custom blocks we build ourselves: same editing comfort, 3-4 times better performance, zero lock-in.

Do WordPress updates risk breaking the site?

Not if the theme is well built. We follow the WordPress Coding Standards and the child-theme architecture: core and plugin updates don't touch our code. With the Care Start plan (79€/month, first year included) we apply updates in staging first, then in production, with a rollback ready if anything goes wrong.

Can an e-commerce be integrated?

Yes, via WooCommerce. However, if the project is e-commerce-centric from the start, consider our dedicated E-commerce service: the choice between WordPress+WooCommerce, Shopify or headless platforms depends on catalogue, volumes and operational complexity.

Ready for wordpress custom in your hotels, b&bs and farm stays?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

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