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evvivaweb

Analytics & CRO

Measure what converts, understand why, raise your conversion rate

from 390€ VAT excl.
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Without reliable analytics, any digital investment is an opinion: you think the campaigns work, you think the homepage converts, you think visitors understand your offer. CRO (Conversion Rate Optimization) starts from solid measurement and proceeds through hypotheses and tests. Setup: GA4 with server-side tracking (via Google Tag Manager) to resist ad-blockers and new privacy rules, custom events mapped to your real funnel (not just pageviews), clean conversion tracking on leads/sales. Heatmaps with Microsoft Clarity (free, GDPR-friendly) or Hotjar to see where users click, where they get stuck, where they drop off. A/B tests with Growthbook (open source) or VWO/Optimizely to test concrete hypotheses: new hero headline, new CTA position, new form structure. Every month: data analysis, bottleneck identification, test hypotheses, execution, evaluation. Measurable conversion rate growth in 3-6 months.

Who it's for

If you recognise yourself in one of these problems, we're the right partner.

  • GA4 installed badly, data inconsistent between the dashboard and reality
  • Conversion tracking losing 30-50% of events to ad-blockers
  • Cookie banner blocking half your tracking after the user says no
  • Low conversion rates with no idea why (abandoned forms, unseen CTAs)
  • Design decisions made on taste, not on tests

What you take away

What concretely changes in your business.

  • Server-side GA4 that resists ad-blockers and cookie banners
  • Shared Looker Studio dashboard with real business KPIs
  • Heatmaps and session recording to understand user behaviour
  • A/B tests on concrete hypotheses, statistically significant winners
  • Funnel bottleneck identification month by month
  • Measurable conversion rate growth in 3-6 months

How we work

A linear process, no endless meetings. We keep you posted and deliver on the date.

Step 1

Analysis

We understand what you really need: goals, audience, constraints.

Step 2

Proposal

We present a plan with clear timing, costs and deliverables.

Step 3

Execution

We work with frequent reviews, no surprises at the end of the project.

Step 4

Delivery & support

Training included + 30 days of technical support.

What we work with

We choose the stack based on your case, not on personal preferences.

  • Google Analytics 4
  • Google Tag Manager (server-side)
  • Looker Studio
  • Microsoft Clarity
  • Hotjar
  • Growthbook (open source A/B testing)
  • VWO
  • Optimizely
  • BigQuery (for advanced GA4 exports)

Pricing

390 €/monthup to 990 €/month

VAT excluded

Monthly management fee covering data analysis, heatmap management, A/B test ideation and setup, and monthly reporting. Separately there's a one-off setup fee of €990 covering server-side GA4 implementation via Google Tag Manager, custom event mapping on the funnel, a personalised Looker Studio dashboard, Microsoft Clarity activation, and an audit of your existing tracking. The monthly fee depends on traffic volume and the number of tests/month (2-3 tests on the base plan, 4-6 on the top plan). Recommended minimum commitment of 6 months: compounding CRO results require multiple iterations.

Request a free analytics audit

Industries where analytics & cro works best

Typical use cases by category.

Frequently asked questions

Why server-side GA4 and not client-side like everyone else?

Because client-side you lose a growing share of data: ad-blockers block 20-30% of visitors, the cookie banner refuses all tracking if the user declines, and browser privacy policies (Safari ITP, Brave) limit third-party cookies. Server-side tracking (via Google Tag Manager on Cloud Run or similar) bypasses these blocks while respecting privacy and GDPR: requests originate from your server, not the browser. Result: 95-98% complete data vs 65-75% client-side. It's the difference between flying blind and making decisions.

How much traffic do you need to run A/B tests?

For statistically significant tests you need a minimum number of conversions per variant, not just visitors. Rule of thumb: with at least 5,000 unique visitors/month on the target page and a baseline conversion rate above 2%, you can run reliable tests in 2-4 weeks. Below that threshold, it makes more sense to work on heatmaps and qualitative analysis (Microsoft Clarity, session recording) to spot the obvious problems before even running tests.

What's in the monthly report?

Overall and per-channel conversion rates, top pages by traffic and by conversion, funnel bottlenecks (where users drop off), heatmap insights for the month, results of closed A/B tests (winner or statistical tie), and new tests in the pipeline. The report is a Looker Studio dashboard available 24/7 plus a monthly 30-60 minute call to discuss the numbers and decide the next steps together. No static PDFs.

Is Microsoft Clarity really free?

Yes, Microsoft Clarity is free with no traffic limits and no hidden surcharges. Microsoft offers it for free because it uses aggregated data for its AI products, in a GDPR-compliant way. For Italian SMEs it's the best choice in 90% of cases: heatmaps, session recording, dashboard. We only recommend Hotjar when you need more advanced features (built-in surveys, complex custom funnels) and the budget justifies it (€39-389/month).

How much does my conversion rate actually grow?

Realistic range for an Italian SME: +20-40% conversion rate in the first 6-9 months, on baseline rates between 1% and 3%. It's not linear: some tests deliver +15%, others are flat, others come in at -5% and get discarded. The value isn't 'the big idea that doubles everything', it's the discipline of iterating. Promising +200% on the conversion rate is often a sign of someone selling hot air: the reality is progressive gains that compound.

Do you only work with Google Analytics?

GA4 is the default because it's free, integrated with Google Ads and Search Console, and has the richest ecosystem. But for larger clients or those with strong privacy needs (healthcare, fintech) we also work with Plausible, Matomo, PostHog. The choice depends on regulatory constraints, integration with other tools, and budget. In the initial discovery we assess what makes sense for your case and tell you plainly.

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