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evvivaweb

Websites for cosmetics and beauty

E-commerce for cosmetic, skincare, makeup and perfumery brands.

from 119€ /month
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Cosmetics is one of the most competitive markets online: every brand that launches is up against Sephora, Douglas, Amazon Beauty and a thousand indie brands. You win with positioning (skinminimalism, ingredient-first, clean beauty, Italian K-beauty) and educational content. A beauty e-commerce that works has complete product pages with INCI lists, a personalised routine quiz, strategic bundles, samples at checkout, and a community around the brand. Compliant with EU Regulation 1223/2009 on cosmetic products.

Common challenges in the industry

What typically slows down or holds back the digital presence of businesses in this vertical.

    Product pages without the full INCI list, so the informed customer bounces
    Zero personalisation (everyone sees the same homepage)
    No routine quiz, no skincare guide by skin type
    Cosmetic returns handled poorly (hygiene and health regulations)
    Checkout with no samples, cross-sell or bundles

How we solve them

The features and solutions we apply by default to a cosmetics and beauty project.

  • Product pages with full INCI list, benefits, skin/hair type
  • Personalised routine quiz with a recommendation algorithm
  • Bundles and kits with automatic discount
  • Free samples at checkout (above an order threshold)
  • Product review integration with customer photos (Yotpo, Loox, Judge.me)
  • Educational blog on ingredients, routines and skin types
  • Loyalty programme with points, referrals and a birthday gift
  • EU Cosmetics Regulation compliance (CPNP notification, valid claims)
  • Integration with warehouse management systems (Shopify, WooCommerce, BigCommerce)
  • Product SEO on long-tail queries (serum + ingredient + skin)

Most requested services by people working in this industry

The areas where we focus our efforts when starting with a new cosmetics and beauty client.

Compliance notes

EU Regulation 1223/2009 (cosmetic products): mandatory CPNP notification, Responsible Person, PIF (Product Information File), claims backed by evidence, INCI on the label. EU Regulation 655/2013 on cosmetic claims (no medical claims). GDPR for accounts and marketing. Consumer Code: 14-day right of withdrawal, but limited for sealed products once opened (art. 59 letter e).

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