Skip to main content
evvivaweb

Brand identity & logo design for cosmetics and beauty

E-commerce for cosmetic, skincare, makeup and perfumery brands

from 990€ VAT excl.
Get a quote

In the cosmetics and beauty industry, brand identity & logo design isn't a stylistic exercise: it's the tool that solves the real problems of your vertical. Here you'll find how we apply it specifically, what you take away, and how much it costs to get started.

Who it's for

The problems we see every time in the cosmetics and beauty industry

If at least one of these sounds familiar, brand identity & logo design is the right lever.

    Product pages without the full INCI list, so the informed customer bounces
    Zero personalisation (everyone sees the same homepage)
    No routine quiz, no skincare guide by skin type
    Cosmetic returns handled poorly (hygiene and health regulations)
    Checkout with no samples, cross-sell or bundles
What you take away

The concrete results

  • Logo in editable vector files (AI, SVG, PDF), yours forever
  • Colour palette with exact codes for web, print, and Pantone
  • Coordinated typography for headings and body, web + print
  • PDF brand book with usage rules, variants, mistakes to avoid
  • Ready-made core applications: business card, letterhead, social templates
  • 2-3 rounds of revision included, structured briefing at kick-off
Industry-specific

The features you simply can't go without

We include them by default on every brand identity & logo design project for the cosmetics and beauty industry.

  • Product pages with full INCI list, benefits, skin/hair type
  • Personalised routine quiz with a recommendation algorithm
  • Bundles and kits with automatic discount
  • Free samples at checkout (above an order threshold)
  • Product review integration with customer photos (Yotpo, Loox, Judge.me)
  • Educational blog on ingredients, routines and skin types
  • Loyalty programme with points, referrals and a birthday gift
  • EU Cosmetics Regulation compliance (CPNP notification, valid claims)

What we work with

We choose the stack on a case-by-case basis, not by personal preference.

  • Adobe Illustrator
  • Adobe InDesign (brand book)
  • Figma
  • Pantone Color System
  • Google Fonts / Adobe Fonts (library fonts)
  • Independent type foundries (for custom fonts)
Pricing

Where it starts

990 €fromup to 4990 €

VAT excluded

The exact price depends on the scale of the project (pages, languages, integrations). For a typical cosmetics and beauty business, our dedicated package is the simplest route.

Get a quote
Compliance notes

EU Regulation 1223/2009 (cosmetic products): mandatory CPNP notification, Responsible Person, PIF (Product Information File), claims backed by evidence, INCI on the label. EU Regulation 655/2013 on cosmetic claims (no medical claims). GDPR for accounts and marketing. Consumer Code: 14-day right of withdrawal, but limited for sealed products once opened (art. 59 letter e).

Frequently asked questions

brand identity & logo design for a cosmetics and beauty: how long does a project typically take?

It depends on the scale, but for most cases we're talking about 2-4 weeks from sign-off to going live, content included. For complex cases (many languages, integrations with industry software) it can take 6-8 weeks.

Can I start even if I don't have all my content (text, photos) ready?

Yes. We offer copy support and image selection as a separate package, or we proceed with placeholders and swap them in along the way. The important thing is to nail the positioning before the design phase.

Can I update the site on my own after delivery?

Yes. We deliver with a simple editorial panel (organised by content type) and 2 hours of training included. For structural changes (new sections, new templates) we step in.

Does the site comply with cosmetics and beauty industry regulations?

Yes. For this industry we take into account: EU Regulation 1223/2009 (cosmetic products): mandatory CPNP notification, Responsible Person, PIF (Product Information File), claims backed by evidence, INCI on the label. EU Regulation 655/2013 on cosmetic claims (no medical claims). GDPR for accounts and marketing. Consumer Code: 14-day right of withdrawal, but limited for sealed products once opened (art. 59 letter e). We always start from compliance, we don't add it afterwards.

Why does a cosmetics and beauty project cost more than a generic site?

The cosmetics and beauty industry requires specific features, regulatory compliance and an architecture that works for its audience. What's optional on a generic site is included by default here — and it's cheaper to do it right from the start than to fix it later.

Why isn't a €50 logo online good enough?

A €50 logo is almost always an adapted template, not a bespoke design. The problems come later: the file delivered is a low-resolution PNG (won't scale beyond a business card), the typography is a common free font (used by thousands of other companies), you have no exact colour codes for print, and no usage rules. The real cost isn't the logo: it's redoing everything in 18 months when you realise it can't keep up with your growth. A well-made identity lasts 8-10 years, and is worth every euro spent well.

Do you give me the editable files?

Yes, always. We deliver the Adobe Illustrator sources (.ai), SVG, vector PDFs, plus PNG/JPG in the positive/negative/monochrome variants. The files are yours: no watermark, no lock-in, no fee to use them. If tomorrow you switch agencies, you leave with everything in hand.

How long does the process take from brief to delivery?

4-5 working days for a Logo Essential, 7-9 days for a Full Identity, 10-12 days for a Complete Rebranding. Timelines depend heavily on how fast you give feedback on the concepts: if the revision rounds are concentrated into 1-2 days the project moves quickly, if responses come scattered across weeks it stretches. We agree the schedule on signing.

What exactly does the brand book contain?

The main logo and all variants (horizontal, vertical, monogram, monochrome, negative), clear space and minimum sizes, primary and secondary colour palette with HEX/RGB/CMYK/Pantone codes, type pairings with scale (headings H1-H6, body, caption), examples of correct and incorrect use, base iconography, and business card and letterhead templates. A 25-40 page PDF ready to share with your team or other suppliers.

Do you also do a restyle?

Yes. It's often the most sensible choice when the brand is recognised in the local market but the identity is dated. We start from the existing equity (recognisability, historic colours, distinctive lettering) and modernise without breaking the bond with your long-standing customers. The result is an identity that feels new but stays yours. Typical case: restaurants with 30 years of history, established professional firms, historic artisan brands.

Ready for brand identity & logo design in your cosmetics and beauty?

Tell us in 3 lines what you need. We reply within 24 working hours with a concrete proposal and transparent prices.

Get a quote

You might also like