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evvivaweb

Meta Ads & social advertising

Meta, TikTok and LinkedIn campaigns that drive sales, not likes

from 290€ VAT excl.
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Social Ads platforms have become increasingly complex: Meta has changed its tracking system 3 times in 4 years (iOS 14, Conversion API, Aggregated Event Measurement), TikTok is growing but has a steep learning curve, LinkedIn is expensive but converts strongly in B2B. 'Boosting posts' from the dashboard and hoping for the best makes no sense. Professional setup: server-side Conversion API to withstand iOS 14 and ad blockers, standard events mapped to your real funnel, custom audiences (site visitors, customer lists, video viewers), lookalike audiences built on real customers (not page fans), campaign structures by objective (lead/sale/awareness) with separate budget allocation. Creatives: short 15-30s videos, statics with variants for A/B testing, native Italian copywriting. Monthly optimisation on CPA and ROAS, not on CTR and impressions.

Who it's for

If you recognise yourself in one of these problems, we're the right partner.

  • Posts 'boosted' from the Facebook dashboard with no strategic structure
  • Meta pixel installed badly: 50% of conversion tracking lost
  • Generic static creatives, no video, low engagement
  • Generic audiences like 'women 25-45 Italy' that burn through budget
  • Reporting focused on impressions and reach, not sales

What you take away

What concretely changes in your business.

  • Server-side Conversion API setup (resistant to iOS 14, ad blockers, cookie banners)
  • Custom and lookalike audiences built on real customer data
  • Campaign structures by objective, budget allocated with logic
  • Brand-aligned video and static creative production with A/B testing
  • Structured retargeting on the real funnel (visitors, cart, checkout)
  • Monthly report on CPA and ROAS, not on vanity metrics

How we work

A linear process, no endless meetings. We keep you posted and deliver on the date.

Step 1

Analysis

We understand what you really need: goals, audience, constraints.

Step 2

Proposal

We present a plan with clear timing, costs and deliverables.

Step 3

Execution

We work with frequent reviews, no surprises at the end of the project.

Step 4

Delivery & support

Training included + 30 days of technical support.

What we work with

We choose the stack based on your case, not on personal preferences.

  • Meta Ads Manager
  • Meta Conversion API
  • TikTok Ads Manager
  • LinkedIn Campaign Manager
  • Google Tag Manager (server-side)
  • GA4
  • Looker Studio
  • Canva / Adobe Premiere (creatives)

Pricing

290 €/monthup to 890 €/month

VAT excluded

Monthly campaign management fee, separate from the media budget (which you pay directly to Meta/TikTok/LinkedIn with your own card). A separate one-off setup of 590€ is also required, covering server-side Conversion API installation, funnel event mapping, custom and lookalike audience building, base campaign structure, and a first set of creatives. The monthly fee depends on: number of active platforms (Meta only vs Meta+TikTok+LinkedIn), monthly creative volume (3-5 vs 8-12), and retargeting depth. Recommended minimum commitment of 4 months for stable data. Looker Studio reporting included.

Request a free campaign audit

Industries where meta ads & social advertising works best

Typical use cases by category.

Frequently asked questions

Is the advertising budget included?

No. The monthly fee covers only the time we spend on management (analysis, creatives, optimisations, reports). You pay the media budget directly to Meta/TikTok/LinkedIn with your own card: full visibility on spend, no opacity. Recommended minimum budget for Meta Ads in Italy: 500-1,000€/month to start gathering useful data, 1,500-3,000€/month to scale. TikTok needs more (1,500€ minimum) to get out of the learning phase, and LinkedIn even more (2,000€ minimum) because click costs are high.

Is TikTok Ads worth it for my business?

It depends. It works very well for consumer-facing B2C with native video creatives (fashion, beauty, food, lifestyle, fitness): if your target is 18-35 and your product is 'showable' in short videos, then yes. It works poorly for B2B professional services, for over-50 audiences, and for products that need long explanations. In the initial discovery we assess whether TikTok makes sense or whether it's better to concentrate the budget on Meta + Google Ads.

Meta or LinkedIn for B2B?

LinkedIn almost always, if the ticket is high (>3,000€) and the decision-maker is identifiable by role/industry/company. LinkedIn is expensive per click (3-8€ vs 0.30-1.20€ on Meta) but its professional targeting is unbeatable and qualified leads come in. Meta B2B only works on low tickets (<1,000€) and products that convert even outside working hours. Typical rule: law firm, industrial B2B consulting, enterprise software → LinkedIn. B2B e-commerce with a catalogue, professional training → Meta + LinkedIn mix.

Do you produce the creatives?

Yes, in two ways. Base mode: we produce statics and short videos (15-30s) using your existing brand photos/videos + editing + our copywriting. Top mode: a dedicated shoot at your premises or an agreed location (quoted separately, typically 800-2,500€ per shoot day + post-production). For restaurants, fashion and beauty, a dedicated video shoot changes performance a lot: it's worth the investment if your monthly media budget exceeds 2,000€.

How long to see results?

Social platforms have a learning phase of 7-14 days during which the algorithm figures out who converts. First useful data: 3-4 weeks. Stable results and continuous optimisation: from the second or third month. Anyone promising 'leads from the first week' is either ignoring the learning phase or wasting budget with no strategy. TikTok needs an extra month compared to Meta because the algorithm is hungrier for data.

What's in the monthly report?

Total spend per platform, CPA per campaign and per objective, ROAS for e-commerce with integrated tracking, top creatives by performance, A/B tests run and their winners, the best-converting audiences, and the plan for the following month. No vanity metrics like reach, impressions and CTR without context: we explain what the business numbers mean and what we'll change the following month. Looker Studio dashboard accessible 24/7.

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