Websites for medical, dental and specialist practices
Websites for medical and dental practices, outpatient clinics and specialists.
The healthcare sector has specific constraints: Italian law strictly limits healthcare advertising (art. 1 para. 525 L. 145/2018 and D.L. 69/2023 converted into L. 103/2023, which prohibit promotional/comparative/suggestive messaging and require purely informative communication), the FNOMCeO guidelines demand editorial consistency, and healthcare GDPR (art. 9 EU Reg. 2016/679) requires an explicit legal basis for processing patient data. We build compliant websites with secure online booking, an optional patient portal, and communication that informs without slipping into the aggressive marketing the law forbids.
Common challenges in the industry
What typically slows down or holds back the digital presence of businesses in this vertical.
How we solve them
The features and solutions we apply by default to a medical, dental and specialist practices project.
- Online appointment booking with professional calendar
- Healthcare GDPR compliance (legal basis, consent, DPO)
- Service/treatment pages with informative descriptions
- Medical team profiles with photo, qualifications, specialisations
- Patient portal (optional)
- Prevention and health information blog
- Healthcare management software integration (Doctolib, MioDottore)
- First-visit form with pre-assessment
- Transparency section with registration number, VAT number, medical director
- Cookie banner with granular consent
Packages dedicated to the industry
Ready-made configurations, calibrated to the typical needs of the vertical.
Most requested services by people working in this industry
The areas where we focus our efforts when starting with a new medical, dental and specialist practices client.
Strict legal obligations: art. 1 para. 525 L. 145/2018 and D.L. 69/2023 converted into L. 103/2023 (healthcare advertising: informative only, no promotional/comparative/suggestive content), FNOMCeO guidelines on the matter, GDPR special category (art. 9 EU Reg. 2016/679), requirement to appoint a DPO if processing on a large scale, transparency on the medical director and regional authorisation (for outpatient clinic facilities).
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