The Italian car market is decided online before the showroom: 90% of buyers research the web before setting foot in a dealership, comparing prices on AutoScout24, Subito, Automobile.it. A dealership website is the dynamic catalog that captures 'used Golf + mileage + city', the test drive form, the online trade-in valuation, with leads that land already qualified. Integration with vehicle feeds, DMS management systems and automotive CRMs.
Common challenges in the industry
What typically slows down or holds back the digital presence of businesses in this vertical.
How we solve them
The features and solutions we apply by default to a car dealerships project.
- Vehicle listings with advanced filters (make, model, mileage, year, fuel, price)
- Feed synchronization with portals (AutoScout24, Automobile.it, Subito Motori)
- Car pages with gallery, video, service history, full technical data
- Online trade-in valuation with plate + mileage form
- Test drive request with calendar
- New-car configurator for official brands
- Financing simulator (integration with FCA Bank, Santander, Findomestic)
- DMS and automotive CRM integration (Infocar, Dealer.com, Opteven)
- Warranty and certifications for used vehicles (certified engine, certified mileage)
- Local SEO for 'used cars + make + city'
Most requested services by people working in this industry
The areas where we focus our efforts when starting with a new car dealerships client.
Highway Code and MCTC (vehicle registration authority) rules for vehicle documentation. Mandatory CO2 consumption disclosure per EU Reg. 2019/631 and Presidential Decree 84/2003. Margin VAT scheme for used vehicles (art. 36, Decree-Law 41/1995). 2-year statutory warranty on used cars (reducible to 12 months by agreement). Consumer Code for B2C sales. Financing: mandatory APR/ISC disclosure and Bank of Italy transparency rules.
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