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evvivaweb

Websites for opticians and optometrists

Websites and e-commerce for opticians and optometrists.

from 83€ /month
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Optics is caught between chains (Salmoiraghi, Grand Vision, Optissimo) and online pure players (Ottica Online, LensOnline, Lenti Contatto 24). The independent optician competes on service: personalised vision consulting, exclusive brands, FASI/Previmedica health-fund plans. A website serves to book the eye exam, show the frame catalogue with virtual try-on, and sell contact lenses and solutions online (the most resilient segment of the physical store).

Common challenges in the industry

What typically slows down or holds back the digital presence of businesses in this vertical.

    Exam booking by phone only, slots lost in the evening and at weekends
    Frame catalogue missing or stuck in a PDF
    Contact lenses repurchased on Amazon, customer lost
    No virtual try-on, customer chooses from a chain with an app
    No visibility for FASI, Previmedica, UniSalute health-fund plans

How we solve them

The features and solutions we apply by default to a opticians and optometrists project.

  • Online eye exam booking with professional calendar
  • Frame catalogue with filters (brand, shape, material, price)
  • Contact lens e-commerce with recurring subscription
  • Virtual try-on (Vacker, Ditto, FittingBox integration)
  • Brand pages with history and collections
  • Insurance and health-fund plans page
  • Optical management software integration (Mondottica, OttiOne, FOCUS)
  • Customer area with saved prescription and order history
  • Eye health blog for SEO
  • Local SEO on 'optician + neighbourhood', 'optician + exclusive brand'

Most requested services by people working in this industry

The areas where we focus our efforts when starting with a new opticians and optometrists client.

Compliance notes

L. 686/1986 (opticians): professional qualification required for opticians. Optometrist: university degree/specific training, not a regulated healthcare profession but cannot make medical diagnoses. Sale of corrective lenses: prescription/measurement required. GDPR for prescription data (health data, art. 9). EU Reg. 2017/745 on medical devices for lenses and frames.

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