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Websites for pharmacies and parapharmacies

Websites and e-commerce for pharmacies and parapharmacies.

from 119€ /month
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The Italian pharmacy is one of the most regulated sectors in Europe: the online sale of OTC medicines requires authorisation from the Ministry of Health, with the mandatory EU identification logo (Legislative Decree 17/2014), advertising is strictly governed by AIFA, and FOFI (the Federation of Pharmacist Orders) sets the code of conduct. A pharmacy e-commerce isn't a generic WooCommerce: it requires product pages that make no therapeutic claims, integration with sector management software, a clickable ministry logo, and order traceability.

Common challenges in the industry

What typically slows down or holds back the digital presence of businesses in this vertical.

    A 2010-era showcase site, with no e-commerce or booking
    Online sales without ministry authorisation (illegal)
    Product pages with prohibited therapeutic claims
    No bookable in-pharmacy services (swab tests, vaccines, blood tests)
    No integration with management software (FarmaManager, Wingesfar, CGM)

How we solve them

The features and solutions we apply by default to a pharmacies and parapharmacies project.

  • OTC e-commerce with Ministry of Health authorisation and EU logo
  • Compliant product pages (no prohibited therapeutic claims)
  • In-pharmacy service booking (swab tests, ECG, blood tests, vaccines)
  • Secure customer area with order history and repeat prescriptions
  • Pharmacy management software integration (FarmaManager, Wingesfar, CGM, Sogei)
  • Health advice blog written by pharmacists (with a visible author)
  • Click & Collect for in-pharmacy pickup
  • Healthcare GDPR compliance (health data under art. 9)
  • Electronic NHS prescriptions for pickup and management (TS integration)
  • Local SEO on 'pharmacy + neighbourhood' + product SEO on OTC items

Most requested services by people working in this industry

The areas where we focus our efforts when starting with a new pharmacies and parapharmacies client.

Compliance notes

Legislative Decree 17/2014 (online OTC sales with Ministry of Health authorisation and a mandatory clickable EU identification logo). Legislative Decree 219/2006, the Medicines Code (advertising). FOFI Code of Conduct. GDPR art. 9 for health data and electronic prescriptions. Electronic NHS prescription: integration with the TS System (Sogei). Ban on advertising prescription-only medicines. Regulated medicine pricing (no discounting on NHS items).

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